Are you looking for the best WordPress newsletter plugin?
Email newsletters remain one of the most effective ways to connect with your audience, drive traffic to your website, and boost conversions. With the right WordPress newsletter plugin, you can build your email list, create beautiful newsletters, and automate email marketing campaigns without leaving your WordPress dashboard.
In this guide, we’ll explain what WordPress newsletter plugins are and why using one is smart for your website. Then, we’ll introduce you to a carefully selected list of the best WordPress newsletter plugins to help you take your email marketing to the next level.
Table of Contents
What Are WordPress Newsletter Plugins?
WordPress newsletter plugins are software you install on your website to enhance email marketing capabilities by embedding customizable signup forms, managing subscriber lists, sending newsletters and automated emails, and integrating with third-party marketing services.
Whether running a blog, an online store, or a membership site, a newsletter WordPress plugin helps you capture visitor emails, keep your audience engaged, and drive consistent traffic back to your site.
Why Use a Newsletter Plugin on Your WordPress Site?
Using a newsletter plugin is one of the easiest and most efficient ways to grow your audience and automate communication on your WordPress website. Here’s why they’re worth considering:
Easy Form Creation: You can build beautiful, branded signup forms without writing code with most WordPress newsletter plugins. Most plugins offer pre-designed templates and drag-and-drop builders.
Subscriber Management: Easily import, export, segment, or automate user data. Some plugins sync with WooCommerce, membership platforms, and LMS plugins for deeper targeting.
Email Automation: With most newsletter WordPress plugins, you can send welcome emails, schedule campaigns, and trigger actions based on user behavior (e.g., form submissions, purchases, course enrollment).
Analytics and Reporting: Most WordPress newsletter plugins offer detailed insights into how your subscription forms and email campaigns perform. You can track metrics like open, click-through, and conversion rates. These insights are crucial for optimizing your strategy and making data-driven decisions.
In short, a good newsletter plugin helps you maintain a strong connection with your visitors while driving meaningful results for your business.
Best WordPress Newsletter Plugins
Below are our top picks for the best WordPress newsletter plugins to consider this year.
MailOptin
MailOptin is a powerful all-in-one WordPress plugin that helps you grow your email list, build conversion-optimized opt-in forms, and send automated newsletters—all from your WordPress dashboard. It offers an intuitive form and popup builder that easily lets you create lightbox popups, slide-ins, notification bars, embedded forms, and sidebar widgets. These elements are designed to grab attention and convert visitors into subscribers.
In addition to lead generation, MailOptin shines in email automation. You can automatically notify your subscribers every time you publish a new blog post, or send daily, weekly, or monthly email digests. It lets you send broadcast emails to your users, segment your audience, and schedule campaigns for specific times. It integrates with nearly all major email marketing services and CRMs, including Mailchimp, AWeber, Constant Contact, ActiveCampaign, Brevo (Sendinblue), and many more.
MailOptin goes beyond just email capture and sending. It has advanced features like A/B testing, content locking, AdBlock detection, and conversion triggers such as scroll depth, exit intent, and device targeting. Whether running a blog, an eCommerce store, a membership site, or an LMS, MailOptin enables you to engage your audience and grow your list effectively.
Features
- Drag-and-drop form builder
- Multiple opt-in types (Light popup, notification bar, slide-in, and more)
- Various optin triggers, including exit-intent, time on site, page views, and scroll triggers
- A/B testing for better conversion optimization
- Built-in insights and analytics dashboard
- Sending email campaigns when new posts are published
- Sending daily, weekly, and monthly digests of published WordPress articles.
- Sending emails to users and customers of WooCommerce, MemberPress, GiveWP, Easy Digital Downloads, and LMS plugins (Tutor LMS, LearnDash, LifterLMS, etc.)
- Supports sending emails to subscribers in major email marketing and CRM software, including Mailchimp, Brevo, Campaign Monitor, Constant Contact, ActiveCampaign, etc
Pricing: MailOptin offers a free Lite version in the WordPress plugin directory. MailOptin Premium plans start at $99/year for advanced features and go up depending on the number of sites and feature access.
FuseWP
FuseWP is a powerful WordPress automation plugin that seamlessly syncs your website users, WooCommerce customers, and membership or subscription data with leading email marketing and CRM platforms like Mailchimp, ActiveCampaign, Brevo, and Salesforce. By automating list management, FuseWP keeps your subscriber segments accurate and up-to-date based on real-time activity such as purchases, user roles, membership levels, and subscription status.
With its deep integration into WooCommerce and other key plugins like Easy Digital Downloads, MemberPress, and major LMS tools (LearnDash, LifterLMS, Tutor LMS), FuseWP enables precise targeting for your email campaigns. Whether you send follow-ups based on product purchases, course completions, or membership changes, FuseWP ensures the right message reaches the right audience without manual effort or complicated setups.
What truly sets FuseWP apart is its ability to replace external automation tools like Zapier and Make by offering native, event-driven syncing directly within WordPress. This simplifies your workflow and reduces costs, making FuseWP an intelligent, scalable choice for anyone looking to automate their email marketing within their WordPress dashboard.
Features
- Auto-sync WordPress users to your email list
- Automatically update contact info when users edit their profiles or email addresses.
- Auto-unsubscribe users if their WordPress account is deleted
- Batch export and bulk sync existing users
- Double opt-in control for supported email platforms
- Map user fields to CRM custom fields and attributes
- WooCommerce integration based on product, category, and order status
- WooCommerce Subscriptions sync based on subscription status
- Membership sync for MemberPress, Paid Memberships Pro, ProfilePress, Restrict Content Pro
- Form integrations with Gravity Forms, WPForms
- LMS integrations with LearnDash, LifterLMS, Tutor LMS
- Advanced Custom Fields (ACF) detection for syncing extra user data
- Supports many CRM and email marketing platforms, including Klaviyo, MailerLite, HubSpot, Kit, Zoho, Constant Contact, Drip, and more
Pricing: FuseWP offers a free version (FuseWP Lite) with core features. For advanced features, FuseWP Premium plans start at $99/year and increase depending on the number of sites.
Thrive Leads
Thrive Leads is one of the widely used WordPress newsletter plugins that helps you grow your email list quickly. It offers a variety of optin form types you can display across your site, including scroll mats, full-screen overlays, lightbox popups, notification bars, and more.
It features an intuitive drag-and-drop form builder that makes customizing your forms easy. You can also set up behavior-based triggers—like scroll percentage, time on page, or clicks—so your signup forms appear exactly when users are most likely to engage.
Features
- Drag-and-drop form builder
- Pre-designed templates
- A/B Testing for Opt-In Forms
- Detailed reporting dashboard
- Advanced targeting and triggering rules
- Seamless integration with popular autoresponders and email marketing services
Pricing: Thrive Leads costs from $99/year.
Bloom
Bloom is a feature-rich WordPress newsletter plugin that offers over 100 pre-designed templates and multiple popup styles. It supports page-level targeting, various trigger settings, and advanced display rules to help you reach the right audience at the right time.
With Bloom, you can effortlessly create responsive and visually appealing signup forms for your site. It also integrates seamlessly with more than 19 popular email marketing platforms.
Features
- Wide selection of pre-made form templates
- Trigger settings (scroll, timed delay, inactivity)
- Page-level targeting
- A/B testing functionality
- Integrates with 19+ email platforms
Pricing: Bloom is included with the Elegant Themes Membership starting at $89/year.
Tribulant Newsletter Plugin
Tribulant Newsletter Plugin is an excellent WordPress newsletter solution that manages everything from subscriber growth to email campaigns. It’s built for personal bloggers and business owners who need a reliable way to handle newsletters, subscriber lists, and email marketing directly from their WordPress dashboard.
Features
- Drag-and-drop email editor
- Subscription Forms Builder With Custom Fields
- Bounce email handling (POP/IMAP)
- Newsletter queue & scheduling
- Built-in newsletter and template builder
- Email tracking and analytics
- DKIM signing and SMTP authentication
- Ajax-powered features for smooth performance
- Import/export subscribers
- Multilingual support (qTranslate & WPML)
- Conditional newsletters & latest post subscriptions
- Integration with WooCommerce, Gravity Forms, s2Member, and more
Pricing: Tribulant offers a free version of the plugin. To unlock full functionality, you’ll need to upgrade to the paid version for a one-time fee of $70
MailPoet
MailPoet is another excellent WordPress newsletter plugin. It allows you to create, manage, and send newsletters directly from your WordPress dashboard. With its seamless integration, responsive email templates, and intuitive drag-and-drop editor, MailPoet helps site owners of all experience levels grow their subscriber base and run effective email campaigns.
You can schedule newsletters, send them instantly, or automate notifications for new blog posts and WooCommerce activity. MailPoet also supports automated welcome emails and behavior-based segmentation, enabling users to deliver content to the right audience. It’s trusted by over 600,000 websites and is known for its ease of use, reliable email delivery, and WooCommerce-specific features like abandoned cart emails and product-based promotions.
MailPoet offers a generous free plan with many core features and the MailPoet Sending Service for up to 1,000 subscribers. Paid plans scale with your business, offering advanced features such as multi-condition segmentation, detailed analytics, Google Analytics integration, and premium support.
Features
- Drag-and-drop email builder with responsive templates
- Schedule newsletters or send instantly
- Automate welcome emails and blog post notifications
- WooCommerce email automation (abandoned cart, first purchase, product-specific)
- WooCommerce transactional email customization
- Behavior and interest-based segmentation
- Multiple form placement options: popup, slide-in, fixed bar, etc.
- Engagement statistics
- MailPoet Sending Service for fast, reliable delivery
- GDPR compliant and beginner-friendly
- Google Analytics integration
- SPF and DKIM email authentication
Pricing: MailPoet offers a free version, and to unlock full functionality, you’ll need to upgrade to the premium version, which costs $10 per month
Newsletter Plugin
The Newsletter Plugin is one of the best WordPress newsletter signup form plugins. Designed for ease of use, it allows you to create and manage unlimited email campaigns, grow your subscriber list, and track results. It’s ideal for bloggers, marketers, and site owners who want complete control over their newsletter operations.
The Newsletter Plugin offers everything you need to manage and grow your email marketing campaigns directly from WordPress. It has built-in analytics, customizable subscription forms, GDPR-compliant opt-ins, list segmentation, and a drag-and-drop email builder. The plugin also supports integration with BuddyPress, WooCommerce, and various form and SMTP plugins.
The free version has features to help you build your list and send targeted emails effectively. For users who need more advanced functionality, the premium version includes add-ons like autoresponders, automated blog post emails, retargeting, enhanced reporting, and deeper WooCommerce integration.
Features
- Unlimited subscribers and newsletters
- GDPR-ready with double opt-in and privacy checkbox
- Drag-and-drop email composer with responsive templates
- Subscriber list segmentation and custom fields
- Detailed open and click tracking
- Multiple form options: popup, widget, shortcode, raw HTML
- Delivery speed control and one-click unsubscribe
- Integration with SMTP plugins like WP Mail SMTP, Post SMTP, etc.
- Compatible with WPML, Polylang, TranslatePress
- Integration with Google Analytics, WooCommerce, and more
Pricing: The Newsletter Plugin is available for free, but unlocking its full range of features requires a premium upgrade priced at $69 per year
Mailchimp for WordPress
Mailchimp for WordPress makes it easy to connect your site with your Mailchimp account and start growing your email list. Whether you want to add beautiful, mobile-optimized sign-up forms or integrate with existing forms across your site, this plugin provides a seamless experience.
One of its standout advantages is integration. The plugin connects smoothly with popular WordPress plugins like Contact Form 7, WooCommerce, WPForms, Gravity Forms, and more.
Features
- Customizable signup forms
- Auto-sync with Mailchimp lists
- Track signups with analytics
- Lightweight and fast
- Integrates with WooCommerce, Contact Form 7, WPForms, and more
Pricing: Mailchimp for WordPress Plugin is available for free, but unlocking its full range of features requires a premium upgrade priced at $99 per year
Conclusion
Choosing one of the many fabulous WordPress newsletter plugins for your WordPress site depends on your specific needs, such as beautiful opt-in forms, seamless integrations, automation, or advanced analytics.
Any of the listed newsletter WordPress plugins can significantly enhance your email marketing efforts, helping you engage with your audience more effectively.
However, if you’re looking for the best all-in-one solutions that strike the perfect balance between ease of use, performance, and advanced capabilities, MailOptin and FuseWP stand out.
MailOptin makes growing and nurturing your email list effortless with its rich form builder, automation abilities, and deep integration with email service providers. FuseWP, on the other hand, offers a powerful sync between your WordPress users and email marketing platforms.