Looking for the best lead generation WordPress plugins to turn your website traffic into leads?
Lead generation is a crucial part of online marketing. It’s how businesses capture the interest of website visitors and convert them into subscribers, customers, or clients. Whether you’re growing an email list, nurturing prospects, or trying to reduce cart abandonment, the right plugin can make a massive difference.
From creating popups and landing pages, automatically syncing registered users and profile updates, to offering live chat, push notifications, and advanced CRM integrations, WordPress provides many plugins to help you generate leads efficiently.
This article compares top lead generation plugins for WordPress, from marketing suites like HubSpot to focused tools like MailOptin for popups and forms. One notable option is FuseWP, which automatically syncs WordPress users and customers with your CRM and email marketing software.
By the end of this article, you’ll have a clear idea of which plugins best fit your goals.
Table of Contents
The Top Lead Generation WordPress Plugins
1. FuseWP
FuseWP is a powerful WordPress marketing automation and lead generation plugin that automatically syncs your website users with popular email marketing services and CRMs. Whether someone registers, updates their profile, or is deleted from your site, FuseWP ensures those changes reflect in your connected marketing platform. It works based on user roles and profile changes, helping you maintain an up-to-date contact list without manual effort. This automation makes it easier to grow and manage your email list, making it an excellent choice for lead generation.
FuseWP also has deep integration with plugins you already use, like WooCommerce, Gravity Forms, WPForms, MemberPress, LearnDash, Tutor LMS, and more. For example, if a customer’s WooCommerce subscription changes, FuseWP can move them to a different email list based on their new status. The same goes for LMS plugins like LearnDash and Tutor LMS—students are synced according to the courses or groups they’re enrolled in. It also detects and maps custom fields from Advanced Custom Fields (ACF), giving you greater control over what data gets synced.
FuseWP can replace platforms like Zapier and Make by offering direct syncs between WordPress and your CRM. It supports dozens of email platforms, including Mailchimp, ActiveCampaign, HubSpot, Salesforce, Brevo, Zoho, and Google Sheets.
Whether managing memberships, selling products, or running courses, FuseWP ensures your contact lists are always up to date, helping you build better relationships and generate more leads.
FuseWP Highlights
- Automatically syncs WordPress users to your CRM and email marketing platform.
- Works with user registration, profile updates, email changes, and account deletions
- Deep integration with WooCommerce, LMS plugins, membership plugins, and form builders
- Custom field mapping and support for ACF
- Supports major platforms like Constant Contact, Campaign Monitor, Klaviyo, Kit, Zoho, Sendy, and many others
- Sync existing WordPress users and historical records to your email list
- Segments users based on product purchases, membership levels, or course enrollments
Price: FuseWP offers a free version with basic syncing features. You’ll need the premium version for advanced capabilities, which starts at $99 per year.
2. MailOptin
MailOptin is an excellent lead generation WordPress plugin. It lets you create popups, opt-in forms, and even send email newsletters from your WordPress dashboard. Whether you want to turn blog readers into subscribers, capture leads at checkout, or deliver automated email updates when you publish new posts, MailOptin makes it possible.
MailOptin also has a visual builder that lets you design opt-in forms and pop-ups without touching code. You can choose from different display types like lightbox popups, slide-ins, sidebar forms, notification bars, and content lockers. It also includes targeting and trigger options—like scroll depth, time on site, exit intent, page-level targeting, and referral/source targeting—so your opt-ins reach the right people at the right time.
This plugin integrates with many CRM and email marketing platforms, LMS platforms like Tutor LMS and LifterLMS, and eCommerce plugins like WooCommerce and Easy Digital Downloads.
MailOptin Highlights
- Easy-to-use email signup form and popup builder
- Lightbox popups, slide-ins, bars, sidebar, and in-content forms
- Email automation: post notifications, digests, broadcasts
- Exit-intent popups, scroll triggers, device targeting & A/B testing
- Works with all major email marketing services & CRMs
- WooCommerce, LMS, and membership plugin integrations
- GDPR-compliant and includes spam protection
- Optional autoresponder and email notifications on form submission
- Gated content lead collection
- Lead storage
- A/B testing
- Google Analytics integration
Price: MailOptin offers a free version with limited access to its features. The premium version starts at $99 per year for 1 website.
3. HubSpot
HubSpot WordPress plugin brings email marketing, forms, CRM, and live chat under one dashboard. The drag-and-drop interface lets you create forms and email campaigns without technical skills.
This plugin syncs directly with your HubSpot account, giving you access to powerful features like contact management, email automation, and lead nurturing without leaving your WordPress dashboard.
One of the biggest strengths of the HubSpot plugin is its CRM functionality. You can track every customer interaction across your marketing, sales, and support teams, and manage your leads with ease. Whether through custom forms, popups, or live chat and chatbots, this plugin helps you start conversations and gather contact details.
On top of all that, this plugin offers built-in analytics and reporting dashboards to help you understand what’s working and what’s not. Whether you’re analyzing visitor behavior, tracking email performance, or reviewing form submissions, you’ll get clear insights to fine-tune your marketing.
HubSpot Highlights
- Built-in CRM with full contact management
- Live chat, chatbots, and real-time messaging
- Email marketing with automation, scheduling & A/B testing
- Drag-and-drop form and pop-up builder
- Customizable email templates and newsletters
- Easy-to-understand analytics and dashboards
- Over 1,000 app integrations, including WooCommerce, Mailchimp, and Elementor
Price: The HubSpot WordPress plugin is free to use and includes powerful features right out of the box. For users looking for more advanced features, paid HubSpot plans are available starting from $45/month.
4. Popup Maker
Popup Maker is one of the most widely used WordPress popup plugins, trusted by over 780,000 websites to boost conversions and grow email lists. Whether you want to display a newsletter signup, exit-intent offer, announcement, or WooCommerce upsell, this plugin helps you create eye-catching popups, modals, banners, and slide-ins without coding.
Its advanced targeting and trigger options make Popup Maker powerful for lead generation. You can show popups based on scroll depth, time on site, specific pages, referral sources, geolocation, and user behavior. It also integrates seamlessly with popular form and email marketing plugins like WPForms, Ninja Forms, Mailchimp, HubSpot, and ConvertKit—making it easy to capture leads directly from your popups and send them to your email list.
You also get full control over the design and behavior of your popups. From animations and cookie settings to mobile responsiveness and custom positioning, Popup Maker gives you all the flexibility you need to match your website’s look and goals. Whether offering content upgrades, promoting time-limited deals, or welcoming visitors, this plugin can help turn traffic into leads.
Popup Maker Highlights
- Create unlimited popups, modals, slide-ins, and banners
- Integrates with WPForms, Ninja Forms, Mailchimp, HubSpot & more
- Smart targeting (page, category, URL, geolocation, user behavior)
- Trigger options: time delay, scroll depth, exit intent, clicks, form submissions
- Drag-and-drop visual editor with mobile-responsive design
- Advanced analytics and scheduling features
- WooCommerce upsell and cross-sell popups
Price: Popup Maker offers a free version with generous features that are ideal for most lead generation needs. Premium plans start at $99/year.
5. Thrive Architect
Landing pages are great for generating leads because they keep visitors focused on a single goal—no distractions. Thrive Architect is one of WordPress’s top landing page builders, offering over 300 professionally designed templates to help you launch pages quickly. Prefer to start from scratch? Its intuitive drag-and-drop editor lets you build completely custom pages with ease.
Beyond landing pages, Thrive Architect also supports lead generation by letting you add high-converting elements like countdown timers, testimonials, call-to-action buttons, content locks, styled lists, and pricing tables —all without needing to touch a line of code.
Thrive Architect Highlights
- 300+ landing page templates
- Easy drag-and-drop front-end editing
- Mobile responsive designs
- Built-in A/B testing
- Preview your design on different screen sizes
- Pre-designed conversion-focused elements
Price: Thrive Architect comes as part of the Thrive Suite, which starts at $90 per year.
6. CrawlWP
CrawlWP is a powerful WordPress SEO plugin designed to help your content get indexed and drive consistent traffic that fuels your lead generation efforts. Unlike traditional SEO plugins focusing solely on on-page optimization, CrawlWP takes it further by actively monitoring and submitting your WordPress pages and posts to search engines in real time. This ensures that your most important content gets indexed faster and is critical for time-sensitive landing pages, blog posts, or promotional offers that are part of your lead funnel.
At the heart of CrawlWP is its Search Console integration, which provides valuable visibility into which URLs are indexed and how your content performs on Google. You control your content’s discoverability with automatic pinging, index status indicators, and bulk indexing tools. For WooCommerce and lead-driven websites, this means product pages, lead magnets, and blog content are always in sync with search engines, maximizing your visibility and minimizing lost traffic. The plugin also surfaces orphaned pages and offers actionable indexing insights, helping you identify gaps in your internal linking and SEO strategy.
CrawlWP fits naturally into any lead generation system by ensuring the right people see your content faster and more consistently.
CrawlWP Highlights
- Real-time indexing and submission to search engines
Seamless integration with Google Search Console
Index status indicator on every page/post
Bulk URL indexing and auto-indexing new content
Detects orphaned pages for better internal linking
Works with WooCommerce, custom post types, and multilingual content
Zero-configuration setup with advanced control for power users
Built-in analytics to track indexed vs non-indexed pages
Price: CrawlWP offers a free version with essential indexing tools and Search Console integration. Premium plans unlock advanced features like auto-indexing, bulk submission, enhanced SEO insights, and priority support, starting at just $49/year for one site.
7. Gravity Forms
Gravity Forms offers a powerful and flexible way to capture leads on your WordPress site. It’s widely known as a contact form builder, its features go far beyond simple forms. Gravity Forms allows you to create unlimited opt-in forms that can be used for lead generation, email signups, surveys, and more. It integrates seamlessly with a range of popular email marketing platforms, making it easy to connect with your audience.
One of Gravity Forms’ strengths is its advanced functionality. You can add conditional logic to show or hide fields based on user input, enable file uploads, and even easily build multi-step forms. It also supports the creation of quizzes, polls, and surveys, giving you more ways to engage users and collect data.
Gravity Forms is also built with customization in mind. Apply custom CSS to match your branding and use pre-built templates to speed up form creation. It works well across mobile devices, supports multilingual sites, and is compatible with WordPress multisite setups. Overall, it’s an excellent fit for site owners who want more control over collecting and managing leads.
Gravity Forms Highlights
- Drag-and-drop form builder
- Pre-built templates
- Conditional logic
- Paginated (multi-step) forms
- Mobile responsive
- Multisite compatible
- File upload support
- Integration with major email marketing services
- Custom CSS support
Price: Gravity Forms is a premium-only plugin, with the Basic license starting at $59 per year for use on a single website.
8. 3CX Live Chat
3CX Live Chat helps boost engagement and capture leads on your WordPress website. With over 100,000 active installations, it’s a trusted solution that lets you chat and even make voice calls with site visitors directly from your website in real time. This plugin is easy to set up and doesn’t require any payment info to get started, making it ideal for small businesses and startups that want a no-risk way to connect with leads.
What sets 3CX apart is that it goes beyond just live chat. You get a complete communication suite that includes voice calls, SMS, WhatsApp, Facebook messaging, and video conferencing—all managed from a central dashboard. Whether at your desk or on the go, you can handle customer conversations from your desktop or mobile device. It also supports multiple agents, so your team can work together to respond faster and more efficiently.
Another feature is the ability to integrate a cloud phone system. You can create auto attendants, set up ring groups, and assign conversations across your team.
3CX Live Chat Highlights
- Quick set up
- Website live chat and voice calling
- Receive WhatsApp, Facebook, and SMS messages
- Video conferencing with 3CX Meet links
- Works on desktop and mobile
- Cloud hosting included
- Call routing with ring groups and auto attendants
- Supports multiple agents
Price: 3CX Live Chat offers a free version, with paid plans starting at €350 per year.
9. OneSignal
OneSignal is a popular push notification plugin for WordPress, and for good reason. It helps you keep your audience engaged by sending targeted push notifications even after they’ve left your website. Whether you’re publishing a new blog post or want to re-engage inactive users, OneSignal makes it easy to reach them directly on their devices, without needing an email address.
With OneSignal, you can send automatic notifications, run A/B tests to see which messages perform best, and create custom segments based on user behavior, location, and other attributes. It also gives you full control over how and when users opt in to receive notifications. If you want to increase return visits and conversions, push notifications through OneSignal can make a big impact.
OneSignal Highlights
- Supports major browsers (Chrome, Safari, Firefox, Edge, Opera)
- Automatic notifications on new posts
- Targeting based on user behavior and custom attributes
- Opt-in prompt customization
- Real-time analytics dashboard
- A/B testing for push messages
- Scheduled notifications based on user time zones
Price: OneSignal offers a free plan that supports up to 10,000 subscribers. For advanced targeting, customization, and higher limits, paid plans are available starting at $9/month.
10. Analytify
Analytify is a lead tracking plugin. It simplifies all the complex analytics and presents them in an easy-to-understand format—no coding or developer help needed. Whether you’re checking stats on the frontend or in your admin panel, Analytify helps you stay on top of visitor behavior, top-performing pages, bounce rates, and more.
Unlike some analytics plugins that offer a basic overview, Analytify gives you deeper insights, including real-time stats, campaign tracking, and eCommerce performance (especially if you run a WooCommerce or Easy Digital Downloads store). It also lets you track form submissions, social media traffic, geographic data, and system stats like browsers and devices. Everything is presented clearly and visually inside your WordPress dashboard, making it easy to understand and take action.
This plugin fits perfectly in a lead generation strategy because it shows how visitors interact with your content, which campaigns are working, and where your conversions are coming from—helping you make smarter decisions to grow your audience and leads.
Analytify Highlights
- Google Analytics inside your WordPress dashboard
- Real-time stats, top pages, bounce rate, and user behavior
- Social media stats
- eCommerce tracking for WooCommerce & Easy Digital Downloads
- Campaign, forms, and goal tracking
- Frontend stat display using shortcodes
- Geographic and system stats visualization
- Automated email reports to clients
- Fully multilingual and GDPR-compliant
- Works great for agencies, marketers, bloggers, and store owners
Pricing: Analytify offers a free version with basic stats. For advanced features, you’ll need the premium version for two websites starting at $99/year.
Conclusion
Lead generation is crucial for a successful WordPress website, whether you’re building an audience, selling products, or growing a membership. The right plugin collects emails and helps convert visitors into loyal customers.
Among the top plugins, MailOptin and FuseWP stand out. MailOptin offers beautifully designed opt-in forms, smart display rules, A/B testing, and email automation, all in one solution. FuseWP excels in syncing WordPress users and form submissions with your preferred CRM or email marketing platforms, keeping your email list organized and ready for campaigns.
Your future customers are visiting your site—now’s the time to turn them into subscribers.