Do you want to connect the UsersWP WordPress plugin with your email marketing and CRM software?
UsersWP is a lightweight WordPress plugin for front-end user registration, login, and profile pages. It also adds member directories and lets you add custom fields to the registration and account forms.
With FuseWP, you can integrate UsersWP with your CRM and email marketing software to automatically subscribe newly registered users to your contact or email list, together with the custom field data they entered when signing up.
FuseWP supports popular CRM and email marketing platforms, including Mailchimp, ActiveCampaign, Salesforce, Constant Contact, Campaign Monitor, AWeber, Zoho CRM, Zoho Campaigns, Kit (ConvertKit), Drip, Brevo (Sendinblue), HubSpot, MailerLite, Sendy, Klaviyo, Google Sheets, Keap (Infusionsoft), EmailOctopus, Flodesk, HighLevel, Omnisend, Ortto, GetResponse, Mailjet, Encharge, beehiiv, Sender.net, BirdSend, Bento, Mailercloud, Engage.so, SendPulse, Copper CRM, FluentCRM, MailPoet, Groundhogg.
Integrating UsersWP with CRM & Email Marketing Software
First, install and activate the FuseWP plugin. Don’t have it? Purchase a license now.
To automatically subscribe users who register on your WordPress site through a UsersWP registration form, add a User Roles sync rule and map their profile information and custom field data to your email marketing account.
Go to FuseWP >> User Sync and click the Add New button.
On the page to add user sync rules, select “User Roles” as the source.
In the Destinations metabox, you can set up email marketing lists or audiences for different user roles. You can also map custom fields to your email marketing and CRM, as well as standard WordPress user data.
For example, since we want to subscribe users to our Mailchimp email list or audience regardless of their assigned user roles, we will select “Any” as the User Role.
If your email marketing software supports custom fields, you can map user information as well as their UsersWP custom field information to your CRM contact or merge fields. The custom fields from your UsersWP account form are listed under UsersWP in the field dropdown. Password, file upload, and layout fields are not listed, and standard fields like name and email address are already available as WordPress user data.
You can also assign tags to users who register via a UsersWP registration form if your email marketing and CRM software supports it.
Finally, save your changes.
Please note that when users update their profile information, either from the default user profile page in the WordPress dashboard or from the UsersWP account page, their profile or contact in your email marketing software and CRM will be updated to reflect the changes.
Want to only subscribe users who agree to receive your emails? FuseWP can add an opt-in checkbox to your UsersWP registration forms. See How to Add an Opt-in Checkbox to UsersWP Registration Forms.
Conclusion
Connecting UsersWP to email marketing software and CRMs with FuseWP makes it easier to engage with your website users and build stronger relationships.
FuseWP can automate email campaigns, sync WordPress users and profile updates, and connect UsersWP to your preferred email marketing, marketing automation, or CRM platform.
Connect UsersWP to your email marketing software with FuseWP today to make integration easier and improve user engagement.