Are you looking for the best WooCommerce email marketing plugins to help grow your online store?
If you run a WooCommerce shop, attracting visitors is only half the journey. The real growth happens when those visitors return, buy again, and gradually become loyal customers.
Email marketing makes this possible by helping you stay in touch with shoppers, remind them about products they viewed, recover abandoned carts, and share offers at the right time. Instead of waiting and hoping customers come back on their own, you create consistent communication that keeps your store fresh in their minds.
In this article, we will explain what email marketing plugins are, review the best WooCommerce email marketing plugins available, and share helpful tips for choosing the right plugin for your store.
What are Email Marketing Plugins?
Email marketing plugins for WordPress websites help online store owners send targeted emails to their customers directly from their site or through a connected email service. Instead of manually sending messages, these plugins automate communication based on customer actions, like making a purchase, leaving items in a cart, or signing up for a newsletter.
For WooCommerce stores, these plugins go beyond the default order notifications and shipping updates. They allow you to create campaigns that can recover abandoned carts, suggest products based on browsing behavior, announce sales or promotions, and even reward loyal customers.
Essentially, they turn your email list into a marketing channel that runs around the clock, keeping your store top of mind for your customers without requiring constant manual effort.
Many of these plugins also come with features such as email editors, automated workflow builders, and performance tracking, so you can see what’s working and adjust accordingly.
Below are the best email marketing plugins for WooCommerce.
1. FuseWP
FuseWP is one of the best WooCommerce email marketing plugins because it helps WooCommerce store owners connect their WordPress website to a wide range of email marketing platforms, marketing automation systems, and CRMs.
With FuseWP, every purchase, user registration, and account update in WooCommerce is automatically synchronized with your CRM account and marketing lists, ensuring your campaigns are always targeting the right audience. This reduces manual work while keeping your communication timely and relevant.
FuseWP also offers advanced automation. It can sync customers based on products they purchase, the categories or tags associated with those products, and even the status of their orders.
If you run a subscription-based store, FuseWP also tracks subscription changes and moves users to the corresponding email list based on their membership and subscription status. This ensures that customers receive messages relevant to their buying journey, increasing the chances of repeat sales and higher engagement.
Features of FuseWP
- Automatically sync customers based on the products they purchase, the categories or tags associated with those products, and even the status of their orders.
- Integrates with WooCommerce, WooCommerce Subscriptions, and WooCommerce Memberships.
- Automatic subscription of new WordPress and WooCommerce users to email lists based on roles.
- Automatically sync profile updates, email changes, and account deletions to email marketing platforms.
- Export, bulk-sync, and batch-process existing WordPress users to your CRM.
- Connects with major form plugins like Gravity Forms, WPForms, Fluent Forms, Contact Form 7, and more.
- Advanced custom field mapping for syncing user data with email marketing platforms.
- Supports multiple email marketing and CRM platforms, including Mailchimp, ActiveCampaign, Brevo, Klaviyo, HubSpot, Salesforce, Zoho, Constant Contact, and more.
- Supports segmentation based on product purchase, subscription status, membership plan, and other user actions.
- Double Opt-in control
- Multi-platform syncing.
FuseWP Price
FuseWP Premium is suitable for every WooCommerce store owner who wants advanced email syncing and automation. Pricing starts at $119 per year.
2. MailOptin
MailOptin ranks among the best WooCommerce email marketing plugins because it helps store owners turn visitors into buyers and email subscribers, enabling active communication with them after every purchase. It can convert abandoning users into paid customers using the Exit Intent trigger.
The plugin connects directly with WooCommerce, allowing customers to join your mailing list after checkout, after placing an order, or while browsing products. This ensures that every sales interaction becomes an opportunity to build your audience.
Another advantage is MailOptin’s behavior-based targeting. You can display opt-in forms, promotions, and coupon offers when shoppers add a product to their WooCommerce cart and attempt to leave the checkout page. These targeted campaigns encourage repeat purchases, support upsell and cross-sell offers, and help recover potential lost sales without manual follow-up.
MailOptin also makes audience grouping easier by allowing you to organize subscribers based on products purchased, product categories, tags, and order activity. This allows WooCommerce store owners to send relevant campaigns, such as product updates, promotional emails, and scheduled new-product alerts, to the right customers, increasing engagement and repeat orders.
Features of MailOptin
- WooCommerce checkout optin for collecting customer emails
- Targeted optin forms on product pages, cart pages, checkout pages, and order confirmation pages
- Behavior-based triggers such as “added to cart,” cart value, items in cart, and customer purchase history
- Audience grouping based on purchased products, product categories, and tags
- Upsell and cross-sell campaigns with coupon displays on checkout or order-received pages
- Automated new product notifications and scheduled product digest emails
- Multiple optin formats, including popups, slide-ins, notification bars, inline forms, and sidebar widgets
- Email template builder with responsive designs ready for campaigns
- A/B testing for opt-in forms to improve signup rates
- Built-in spam protection and GDPR-ready opt-in forms
- Integration with many email marketing platforms, including Mailchimp, Campaign Monitor, Keap, HubSpot, GetResponse, Google Sheets, and others
MailOptin Price
MailOptin includes a free version that covers the basics, while WooCommerce-focused options such as automated campaigns and advanced targeting are available in the paid plans. The premium version starts at $99 per year.
3. MailPoet
MailPoet is widely considered one of the best WooCommerce email marketing plugins because it lets store owners manage email campaigns directly in the WordPress dashboard. Instead of connecting multiple external platforms, you can create newsletters, promotional emails, and automated messages without leaving your site.
For WooCommerce stores, MailPoet offers built-in automation designed to increase repeat purchases and customer engagement.
You can send welcome emails after a customer’s first purchase, trigger abandoned cart reminders, promote related products based on past orders, and notify customers when order statuses change.
These automated messages help keep customers engaged and encourage them to return and make additional purchases.
MailPoet also supports WooCommerce-based audience segmentation, allowing you to send targeted emails based on purchase history, product categories, spending amount, country, or subscription status.
Features of MailPoet
- Create and send newsletters directly from the WordPress dashboard
- Automated WooCommerce emails, such as abandoned cart reminders and first-purchase emails
- Segmentation based on customer purchase behavior and order data
- Customizable WooCommerce transactional emails
- Pre-designed email templates optimized for all devices
- Built-in subscription forms, including popups, slide-ins, and embedded forms
- MailPoet Sending Service for improved email delivery
MailPoet Price
MailPoet offers a free plan for up to 500 subscribers. Paid plans increase sending limits and unlock advanced automation, segmentation, and analytics, with pricing starting at $10 per month.
4. Klaviyo
Klaviyo is an excellent WooCommerce email marketing plugin designed for growing eCommerce brands that want deeper customer insights and multi-channel marketing.
Its direct WooCommerce integration syncs historical and real-time store data within minutes, including orders, checkout activity, refunds, product views, and customer details. This allows store owners to build highly targeted campaigns using accurate customer behavior data without writing code.
With Klaviyo, you can send abandoned-cart reminders, browse-abandonment emails, price-drop alerts, back-in-stock notifications, post-purchase follow-ups, and win-back campaigns.
These automated sequences help recover lost sales, increase average order value through upsells, and strengthen long-term customer relationships through timely communication across email and SMS.
Features of Klaviyo
- Real-time WooCommerce data sync (orders, checkout activity, refunds, product views)
- Automated flows for abandoned cart, browse abandonment, price drop, back-in-stock, and post-purchase emails.
- Email and SMS marketing in one platform
- Dynamic product recommendations and single-use coupon codes
- Advanced segmentation using behavioral and predictive data
- A/B testing and conditional automation splits
- Integration with Facebook and Google Ads for retargeting
- Detailed revenue tracking and performance reporting
Klaviyo Price
Klaviyo offers a free plan with up to 250 profiles, 500 emails per month, 150 mobile message credits, access to the Customer Hub, built-in reporting, and email support. This plan works well for small or growing WooCommerce stores. As your contact list grows, pricing becomes tiered based on the number of profiles
5. Omnisend
Omnisend earns its place among the best WooCommerce email marketing plugins for its native WooCommerce integration and its combined email and SMS marketing capabilities.
Once Omnisend is connected, it automatically syncs customer data, purchase history, product activity, and order details, allowing store owners to build highly targeted campaigns without manual setup.
Everything can be managed directly from the WordPress dashboard, making it convenient for WooCommerce businesses that want control in one place.
For WooCommerce stores looking to increase sales, Omnisend offers ready-made automation workflows built specifically for ecommerce. You can trigger welcome emails, abandoned-cart reminders, post-purchase follow-ups, and win-back campaigns based on real customer behavior.
Features of Omnisend
- Native WooCommerce integration with automatic data sync
- Email, SMS, and push notification marketing in one platform
- Pre-built ecommerce automation workflows (abandoned cart, welcome series, win-back campaigns)
- Visual drag-and-drop automation builder
- Advanced customer segmentation based on behavior and purchase data
- Dynamic product recommendations
- Built-in signup forms and popups
- Real-time reporting and revenue tracking
- Integration with Facebook and Google Ads for audience syncing
Omnisend Price
Omnisend offers a free plan with limited email sends, making it suitable for small WooCommerce stores getting started. Paid plans start at $11.20 per month.
6. Mailchimp for WooCommerce
Mailchimp offers a WooCommerce email marketing plugin that seamlessly integrates with its platform, which includes powerful automation features.
By using the official Mailchimp for WooCommerce plugin, your store’s customer data and purchase history automatically sync with your Mailchimp account, giving you a complete view of your audience.
This makes it easy to create targeted campaigns based on actual shopping behavior, allowing you to send relevant emails that drive repeat purchases and boost revenue. You can set up abandoned cart reminders, post-purchase follow-ups, win-back campaigns for inactive customers, and personalized product recommendations based on browsing or purchase activity.
The plugin also lets you embed WooCommerce-generated discount codes directly into your emails, helping run promotions that encourage conversions without extra manual work.
On top of that, Mailchimp offers advanced segmentation and performance tracking, so you can group customers by purchase frequency, order history, or engagement level, ensuring every campaign reaches the right audience at the right time.
Features of Mailchimp for WooCommerce
- Automatic sync of customer and order data
- Abandoned cart, post-purchase, and win-back automation
- Product recommendations powered by purchase behavior
- Built-in pop-up forms for list growth
- WooCommerce promo code integration within emails
- Advanced customer segmentation
- Landing page builder for promotions and product launches
- Facebook, Instagram, and Google Ads integration
- Detailed campaign and revenue reporting
Mailchimp for WooCommerce Price
Mailchimp for WooCommerce is free to install and connect to your store. However, Mailchimp uses a freemium pricing model, so your total cost depends on your email list size and the features you choose.
7. Jetpack CRM
When discussing the best WooCommerce email marketing plugins, it is impossible to ignore the Jetpack CRM plugin and its WooCommerce integration. While primarily known as a WordPress CRM, Jetpack CRM becomes a powerful email marketing engine once connected to WooCommerce.
It syncs customer data, purchase history, and transaction details directly into your dashboard, giving you a clear view of who your customers are and how they shop. This data-driven foundation allows store owners to create targeted email campaigns based on real buying behavior rather than guesswork.
For WooCommerce stores looking to grow revenue through email marketing, Jetpack CRM offers detailed segmentation based on order history, purchased products, and customer activity. You can group contacts dynamically and send relevant campaigns that match their interests.
Features of Jetpack CRM
- WooCommerce Sync (WooSync): Automatically sync customers, transactions, and invoices into your CRM.
- Advanced Segmentation: Create dynamic segments based on purchase history and customer behavior.
- Email Marketing Integrations: Connect with Mailchimp, AWeber.
- Transaction Tracking: Monitor payments, refunds, and order details inside your CRM.
- Client Portal: Allow customers to view invoices, quotes, and files.
- Automations Extension: Trigger actions based on customer activity.
- Invoicing & Quotes: Send professional invoices and proposals directly from WordPress.
- Multi-store Support: Connect multiple WooCommerce stores to a single CRM dashboard.
- Self-hosted CRM: Full ownership and control of your store data.
Jetpack CRM Price
Jetpack CRM offers both free and premium plans. The premium plans start at $11 per month (billed annually), making it an affordable option for WooCommerce store owners seeking email marketing features.
8. Brevo for WooCommerce
Brevo (formerly Sendinblue) is a powerful all-in-one marketing platform that helps store owners manage customer communication from a single dashboard. Its WooCommerce plugin makes it easy to automatically sync customers, orders, and transactional data, giving you a centralized system for email campaigns, SMS marketing, automation workflows, and even live chat.
One of Brevo’s biggest advantages for WooCommerce stores is its deep data synchronization and segmentation capabilities. Once connected, you can segment customers based on purchase history, order value, products purchased, and shopping behavior. This allows you to send highly targeted email campaigns, personalized product promotions, and automated follow-ups, such as abandoned-cart emails, post-purchase sequences, and anniversary offers.
The visual automation builder enables you to create workflows triggered by events like product purchases, page visits, or email engagement, helping you recover lost sales and increase customer lifetime value.
Brevo also goes beyond traditional email marketing by incorporating SMS campaigns, transactional messaging, and live chat through Brevo Conversations. WooCommerce store owners can send order confirmations, shipping updates, and promotional text messages directly from the platform.
With built-in reporting for delivery, open, and click rates, plus CRM functionality to track customer interactions, Brevo provides the features needed to optimize marketing performance. These capabilities make it one of the best WooCommerce email marketing plugins for stores aiming to manage their full marketing funnel in one place.
Features of Brevo for WooCommerce
- Automatic WooCommerce customer and order data sync
- Advanced segmentation based on purchase history and behavior
- Drag-and-drop email editor with 40+ responsive templates
- Abandoned cart and post-purchase automation
- SMS marketing and transactional messaging
- Visual marketing automation workflow builder
- CRM functionality with contact and order tracking
- Live chat integration (Facebook Messenger, Instagram, WhatsApp)
- Real-time analytics (delivery, open, click rates)
- GDPR-compliant infrastructure
Brevo for WooCommerce Price
Brevo for WooCommerce is free to install and use. While the plugin is free, Brevo’s platform operates on a freemium pricing model, with paid plans starting at $8.08 per month.
9. HubSpot
HubSpot is an all-In-one marketing platform that allows WooCommerce store owners to sync customer data, track purchases, and manage contacts from a centralized dashboard. Instead of juggling multiple platforms, you can manage email marketing, automation, forms, live chat, and analytics all within one ecosystem, making it ideal for growing eCommerce businesses.
With HubSpot, every customer interaction, page view, purchase, email open, and chat conversation is recorded in a unified contact timeline. This gives you a 360-degree view of your customers, enabling highly personalized email campaigns, abandoned-cart follow-ups, post-purchase sequences, and lead-nurturing workflows.
With its drag-and-drop email builder, A/B testing tools, and automated triggers based on user behavior, store owners can optimize campaigns to increase conversions and customer lifetime value.
Beyond email marketing, HubSpot enhances WooCommerce stores with live chat, chatbots, popups, and advanced analytics. You can engage visitors in real time, qualify leads automatically, and convert traffic into customers through customized forms and targeted messaging.
Features of HubSpot
- Built-in CRM with 360° customer view
- Automatic WooCommerce customer and order sync
- Drag-and-drop email builder with pre-designed templates
- Email automation, A/B testing, and tracking
- Abandoned cart and behavioral email workflows
- Live chat and chatbot automation
- Custom forms and popups for lead capture
- Marketing and sales analytics dashboards
- Over 1,000 third-party integrations (including Stripe, Facebook Ads, Mailchimp, etc.)
- Mobile app access for on-the-go management
HupSpot Price
HubSpot offers a free plan that includes CRM, email marketing tools, live chat, and basic automation features, making it accessible for small WooCommerce stores.
However, advanced marketing automation, deeper reporting, and premium features are available through paid Marketing Hub plans, with prices starting at $9 per month.
10. Sender
Sender is another email marketing software with a WooCommerce integration plugin designed to help stores scale their businesses and stay competitive.
One of Sender’s biggest advantages for WooCommerce is its prebuilt automation workflows designed for eCommerce needs. You can automatically send abandoned cart recovery emails, order confirmations, back-in-stock alerts, win-back campaigns, review requests, and welcome sequences.
These automated touchpoints help recover lost sales, boost customer retention, and increase lifetime value. Sender also enables precise audience segmentation based on customer behavior and purchase activity, ensuring your campaigns are personalized and relevant rather than generic broadcasts.
Beyond automation, Sender empowers WooCommerce stores with high-converting newsletter tools and SMS marketing capabilities. The drag-and-drop email builder, free template library, and 1-click product import feature make it simple to create promotional emails showcasing product images, pricing, and descriptions.
Features of Sender
- Abandoned cart recovery automation
- Order confirmation and transactional emails
- Back-in-stock and product notification emails
- Win-back, cross-sell, and reactivation campaigns
- Drag-and-drop email builder with free templates
- 1-click WooCommerce product import into emails
- Advanced segmentation and personalization
- SMS marketing automation
- Unlimited popups and newsletter signup forms
- Sales tracking and advanced campaign reporting
- GDPR and TCPA compliance
Sender Price
Sender offers a Free Forever plan that includes up to 15,000 emails per month and up to 2,500 subscribers, along with unlimited popups, forms, automation workflows, and segmentation. Paid plans start at $7 per month.
Final Thoughts on the Best WooCommerce Email Marketing Plugins
Choosing the right email marketing plugin for your WooCommerce store can make a huge difference in how you collect leads, engage customers, recover abandoned carts, and drive repeat sales.
The WooCommerce email marketing plugins we’ve explored in this article all offer unique features, including automation and segmentation, popups, and advanced targeting. The most important step is choosing a solution that fits your store’s size, customer base, and marketing strategy.
If you’re looking for an all-in-one solution that connects WooCommerce with a wide range of email marketing platforms, CRMs, and even membership or LMS plugins, FuseWP is an excellent choice.
For store owners looking to grow their email lists and engage customers with highly customizable campaigns and messages, MailOptin is a top pick.
Ultimately, the best plugin for your store depends on your goals, budget, and desired level of automation. Both FuseWP and MailOptin offer powerful WooCommerce features that help you turn casual shoppers into engaged customers and drive consistent revenue growth.