Looking to build a successful online store with WordPress? Choosing the best WordPress ecommerce plugin is the most important decision you’ll make for your business.
WordPress powers millions of online stores, from side hustles and small startups to well-known ecommerce brands. This is largely because it offers a wide range of ecommerce plugins that let you sell physical products, digital downloads, subscriptions, or services.
With so many plugins available, finding the right one can be overwhelming. That is why in this guide, we’ll review the best WordPress ecommerce plugins that can help you manage products, accept secure payments, and deliver a smooth shopping experience for your customers.
By understanding the strengths of each plugin, you’ll be able to select the perfect solution to grow your online store and maximize revenue.
Quick Verdict: The Best WordPress Ecommerce Plugins
Before going into the full review, let’s take a quick look at the top five picks for the best WordPress ecommerce plugins.
| Ranking | Name | Best For | Price |
| 1 | ProfilePress | Selling memberships, subscriptions, and digital products | Starts at $129/year + Free version |
| 2 | WooCommerce | General online stores | Free + paid addons |
| 3 | StoreEngine | General online stores | Starts at $99/year + Free version |
| 4 | Easy Digital Downloads | Selling digital products and downloadable files | Starts at $99.50/year + Free version |
| 5 | WP EasyCart | Small businesses looking for a simple all-in-one solution | Starts at $69/year + Free version |
There. Saved you about 15 minutes of reading. But stick around, because the sections below explain why these plugins made the list, what they do well, and which one fits your specific ecommerce goals.
What Is a WordPress Ecommerce Plugin
A WordPress ecommerce plugin allows you to sell products or services directly from a website. Once installed, it adds shopping features such as product listings, shopping carts, checkout pages, and payment processing.
Instead of spending so much money hiring developers to build an online store from scratch, these plugins work within WordPress to turn a regular website into a fully functional e-commerce store.
The best ecommerce plugins for WordPress handle both the front end and back end of online selling.
On the customer side, customers can browse products, add items to a cart, and complete purchases securely. On the admin side, they help store owners manage inventory, track orders, apply taxes, set shipping options, and view sales reports.
Many plugins also support different product types, including physical goods, digital downloads, and recurring subscriptions.
How We Evaluated the Best WordPress Ecommerce Plugins
With so many options available, choosing the best WordPress ecommerce plugins requires more than just looking at popularity or download numbers. To ensure this guide is practical and reliable, we evaluated each plugin based on real-world use and its support for different types of online stores.
First, we considered ease of use. A good ecommerce plugin should be simple to set up and manage, even for store owners without technical experience. Clear settings, well-organized dashboards, and helpful documentation were important factors in this stage.
Next, we looked at core ecommerce features. This included product management, payment gateway support, checkout flexibility, tax and shipping options, and order handling. Plugins that offered these features without relying heavily on extra add-ons ranked higher.
We also assessed performance and reliability. Ecommerce plugins can affect website speed, so we focused on solutions known for stable performance and regular updates. Security was another consideration, especially how plugins handle payments and protect customer data.
Finally, we reviewed scalability and long-term value. The best WordPress ecommerce plugins should grow with your business, supporting more products, higher traffic, and advanced features as needed. User feedback, active development, and pricing structures were also considered to ensure each plugin offers lasting value.
Best WordPress Ecommerce Plugins in 2026 Compared
Now that you understand what an ecommerce plugin for WordPress is and how we evaluated each option, it is time to discuss the leading options.
Below is a clear breakdown of each plugin, including its features and cost. By carefully reviewing these options, you can choose a WordPress ecommerce plugin that best supports your store.
1. ProfilePress
ProfilePress is the best WordPress ecommerce plugin for store owners who want to sell digital products, subscriptions, and paid memberships directly from their website. It allows ecommerce businesses to accept one-time and recurring payments while maintaining full control over user accounts and access rules.
With support for Stripe, PayPal, Paystack, RazorPay, Mollie, and bank transfers, ProfilePress makes it possible to collect payments from customers worldwide.
Beyond payments, ProfilePress adds powerful user and customer management features that benefit ecommerce stores. It lets you create custom checkout pages, user registration forms, login forms, and customer dashboards using a drag-and-drop builder.
Store owners can also restrict content behind paywalls, manage subscription access, and control what customers see based on their purchase or membership plan. These features help create a smooth buying journey and a better post-purchase experience, which is essential for building trust and encouraging repeat sales.
ProfilePress Features
- Accept both one-time and recurring payments
- Sell digital products, subscriptions, and paid memberships
- Support for Stripe, PayPal, Paystack, RazorPay, Mollie, and bank transfers
- Build custom checkout, login, and registration forms using a drag-and-drop builder
- Set up content restriction rules and paywalls to control access based on purchases or plans
- Provide users with dashboards, profiles, and searchable member directories
- Advanced fraud protection, spam prevention, and email verification for secure transactions
- Integration with popular LMS plugins and email marketing platforms for customer engagement
- Conversion-focused checkout features, including coupon codes, discounts, free trials, and flexible pricing plans
- Social login support with major platforms such as Google, Facebook, LinkedIn, and Microsoft
- Built-in analytics and reporting to track sales, subscriptions, and user activity
- Extensive documentation and responsive ticket-based support for ongoing assistance
- Compatible with most WordPress themes
Best For
ProfilePress is best for ecommerce store owners who sell digital products, online courses, subscriptions, and paid memberships.
ProfilePress Price
ProfilePress offers clear, flexible pricing plans backed by a 14-day money-back guarantee. The pricing is structured to suit different budgets and website needs.
The Standard plan is priced at $129 per year for one site and includes all essential features along with 18+ add-ons, such as custom fields, email confirmation, and social login. The Plus plan, priced at $299 per year, covers up to three sites and unlocks all premium add-ons. For agencies and developers managing multiple projects, the Agency plan costs $599 per year and supports unlimited sites.
In addition to the paid plans, ProfilePress also offers a free version available in the WordPress plugin directory. The free plugin includes the core functionality needed to get started.
2. WooCommerce
WooCommerce is widely regarded as one of the best WordPress ecommerce plugins because of its flexibility, scalability, and deep integration with WordPress.
It gives store owners full ownership of their data and complete control over how their online store is built and managed. WooCommerce supports physical products, digital downloads, product variations, and affiliate items, making it suitable for a wide range of ecommerce business models.
Another benefit of WooCommerce is its ability to adapt as a business grows. Store owners can customize product pages, improve the shopping cart experience, and add advanced features such as subscriptions, bookings, and memberships through extensions. This flexibility allows stores to start small and expand without changing platforms.
WooCommerce also makes day-to-day store management easy. It supports a wide range of payment gateways, including Stripe, PayPal, Square, and regional providers, allowing businesses to accept payments from customers worldwide. Shipping options, tax calculations, and inventory management can all be handled directly from the WordPress dashboard, keeping everything in one place.
WooCommerce Features
- Free, open-source ecommerce plugin for WordPress
- Complete ownership and control of store content and customer data
- Support for physical products, digital downloads, and product variations
- Extensions for subscriptions, bookings, and memberships
- Multiple payment gateway support, including Stripe, PayPal, and Square
- Flexible shipping options with carrier integrations
- Automated tax calculation through supported services
- SEO-friendly structure
- Built-in analytics and performance reporting
- Large marketplace of free and premium extensions
Best For
WooCommerce is best for small to large ecommerce businesses selling physical or digital products.
WooCommerce Price
WooCommerce is free to use, making it attractive to businesses starting. However, costs may increase depending on the extensions, themes, hosting, and payment gateways you choose.
Many core features are available at no cost, while premium extensions for subscriptions, advanced shipping, or bookings are typically priced annually.
This flexible pricing model allows store owners to pay only for the features they need, making WooCommerce suitable for both new and growing ecommerce stores.
3. StoreEngine
StoreEngine is a powerful option for anyone searching for the best WordPress ecommerce plugin to build and grow an online store without relying on multiple add-ons. It supports digital products, physical goods, subscriptions, memberships, services, and software licenses, all from one dashboard.
Everything works natively inside WordPress and Gutenberg, which helps pages load faster and keeps store management clean and organized.
One of StoreEngine’s most significant advantages is how much it offers out of the box. You can manage payments, products, invoices, affiliates, and analytics without installing several extra plugins. Features such as built-in checkout blocks, upsells, cross-sells, coupons, license management, and recurring billing help store owners increase revenue while keeping the customer buying experience smooth.
StoreEngine Features
StoreEngine comes packed with features designed to support real ecommerce needs:
- Digital and physical product selling
- Subscription products with trials and renewals
- Memberships and access control
- Built-in license management for software sales
- Native upsell and cross-sell options
- Affiliate system with referral tracking
- Coupons, discounts, and free checkout options
- Invoicing system for orders and services
- Advanced analytics dashboard
- Email notifications for store activities
- Webhooks for external integrations
- Migration support from WooCommerce
- Stripe, PayPal, Razorpay, and other payment gateways
- Shipping zones and tax management
- Catalog mode for product display without checkout
Best For
StoreEngine is best for small businesses and growing ecommerce brands that want a powerful WordPress ecommerce plugin without relying on multiple paid add-ons.
It’s also ideal for digital product sellers, subscription businesses, course creators, service providers, and software companies that need built-in licensing, invoicing, and recurring payments.
StoreEngine Price
StoreEngine offers a free version that includes many core ecommerce features. This makes it a great option for testing or running a small store.
Premium plans unlock advanced features, including subscriptions, memberships, affiliate management, licensing systems, and extended analytics. Pricing starts at $99 per year.
4. Easy Digital Downloads
Easy Digital Downloads is an excellent WordPress ecommerce plugin for selling digital products. It allows store owners to sell unlimited downloads without listing fees or transaction limits, making it a solid option for creators who want complete control over their online business.
Easy Digital Downloads connects with popular payment processors such as Stripe, PayPal, and Square, allowing customers to pay using credit cards, Apple Pay, Google Pay, and many regional options.
Another area where Easy Digital Downloads shines is reporting and store insights. It provides clear data on revenue, sales trends, customers, taxes, payment methods, and locations. Store owners can compare performance across time periods and understand what products are selling best. These insights make it easier to plan promotions, adjust pricing, and grow revenue over time.
Easy Digital Downloads Features
- Unlimited digital products and transactions
- Secure file delivery with protected download links
- Responsive checkout block
- Stripe, PayPal, and Square payment support
- Discount codes and promotions
- Customer profiles and purchase history
- Refund and dispute handling
- Customizable email receipts
- Sales, revenue, and tax reports
- Product bundles and variations
- Free downloads for lead generation
- Content restriction for customer-only pages
- Software license selling
- Subscriptions and recurring payments
- Invoices and EU VAT compliance
- Vendor marketplace features
Best For
Easy Digital Downloads is best suited for digital product sellers, software and plugin developers, and course creators.
Easy Digital Downloads Price
Easy Digital Downloads offers a free version that includes everything needed to start selling digital products. This version supports core ecommerce features and popular payment gateways.
5. WP EasyCart
WP EasyCart is an all-in-one ecommerce plugin that supports physical products, digital goods, and subscriptions.
It lets you accept payments through Stripe, PayPal, and Square, including digital wallets like Apple Pay and Google Pay. It also supports recurring billing, subscription products, additional payment gateways, live shipping rates, coupons, promotions, and order editing.
WP EasyCart also handles day-to-day store management well. Orders can be managed directly from the WordPress dashboard, with options to print receipts, manage shipping, contact customers, and track sales.
WP EasyCart Features
- Unlimited products and orders on the free plan
- Support for physical products, digital downloads, subscriptions, services, and donations
- Stripe, PayPal, and Square payments with digital wallet support
- Over 30 additional payment gateways on paid plans
- Live shipping rates from major carriers
- Tax setup by region and country
- Coupons, promotions, gift cards, and abandoned cart recovery
- Social selling via Facebook and Instagram
- Mobile apps for store management on paid plans
Best For
WP EasyCart is best for small to medium online stores, businesses selling both physical and digital products, subscription-based stores, and site owners who want a free starting point with room to upgrade later.
WP EasyCart Price
WP EasyCart offers a free edition with unlimited products and orders. Paid plans include the Professional and Premium editions, which unlock advanced payments, subscriptions, marketing features, live shipping, and more. Pricing starts at $69 and is billed yearly.
6. Ecwid Ecommerce Shopping Cart
Ecwid Ecommerce Shopping Cart is an ecommerce platform with a connector plugin that makes adding an online store to WordPress easy. Instead of building everything from scratch, Ecwid lets you embed a fully hosted store into your site while handling security, updates, and backups in the background.
It supports physical and digital products, works smoothly with Gutenberg, and adapts well to mobile devices, so your store looks good on phones, tablets, and desktops.
One significant benefit of Ecwid is how it helps store owners sell across multiple channels from one dashboard. You can sell on your WordPress site, Facebook, Instagram, and even marketplaces like Amazon and Google Shopping while keeping products, orders, and inventory in sync.
It also supports over 70 payment options, including PayPal and Stripe, making it easier to sell to customers worldwide. Automatic shipping rates and tax calculations reduce manual work, especially for stores selling internationally.
Ecwid Ecommerce Shopping Cart Features
- Sell physical and digital products
- Support for PayPal, Stripe, and 70+ payment options
- Automatic shipping rates from major carriers
- Automated tax calculations for U.S., Canada, and EU VAT
- Built-in Facebook and Instagram selling
- PCI DSS Level 1 certified payment security
- Unlimited storage with automatic backups and updates
- Multi-site selling from one control panel
- Extensions and API support for added functionality
Best For
Ecwid Ecommerce Shopping Cart is ideal for small- to medium-sized WordPress site owners who want an easy-to-manage online store, and for anyone who wants to sell online without dealing with complicated technical setup.
Ecwid Ecommerce Shopping Cart Price
Ecwid offers a free plan for basic selling, with paid plans starting at $5 per month. Higher-tier plans unlock more advanced features, sales channels, and priority support, making it easy to scale as your store grows.
7. Tribulant Shopping Cart Plugin
Tribulant WordPress Shopping Cart Plugin is an ecommerce plugin for WordPress that lets store owners build a fully functional online store without juggling multiple plugins. It allows you to sell physical products, digital downloads, and services with ease.
With this plugin, you can organize products into multiple categories, showcase them with images, and offer secure digital downloads, giving customers a seamless shopping experience. The plugin also lets you manage inventory, link suppliers, and include affiliate products, making it easier to run and scale an online business from a single WordPress dashboard.
Tribulant offers excellent payment processing and shipping. It supports a wide range of payment gateways, including PayPal, Stripe, 2Checkout, Authorize.net, and others. Customers can choose their preferred payment method during checkout.
Another excellent feature of Tribulant is that its shipping modules integrate with USPS, UPS, FedEx, Canada Post, and Australia Post for real-time shipping calculations. Store owners can also create discount coupons, automate invoicing, and set up tax rates for multiple countries, making daily ecommerce operations smoother and more efficient.
Tribulant Features
- Product management with categories, variations, and multiple images
- Secure digital downloads and affiliate product support
- Multiple payment gateways, including PayPal, Stripe, 2Checkout, and POS options
- Real-time shipping integrations with USPS, UPS, FedEx, Canada Post, and Australia Post
- Discount coupon system and automatic invoice generation
- Multilingual support for global reach
- Tax configuration per country and currency options
Best For
Tribulant plugin is ideal for small to medium WordPress site owners selling both physical and digital products.
Tribulant Price
Tribulant plugin offers a single license for $50 as a one-time fee, an unlimited license for $150 as a one-time fee, and a Lifetime License for permanent access to all features.
8. FuseWP
FuseWP is an excellent plugin that works alongside the best WordPress ecommerce plugins to help store owners connect WordPress with their email marketing platforms and CRMs.
Instead of manually managing customer lists, FuseWP automatically syncs users, customers, members, and subscribers based on how they interact with your store.
When someone registers, places an order, updates their profile, or cancels a subscription, FuseWP keeps your email lists and CRM contacts up to date. This makes it easier to run targeted campaigns, follow up with customers, and increase repeat purchases without extra manual work.
FuseWP Features
- Automatically sync WordPress users and profile updates to email marketing platforms and CRMs
- Subscribe or unsubscribe users based on registration, account deletion, or profile changes.
- Deep integration with ProfilePress, WooCommerce, Easy Digital Downloads, and LMS plugins
- Sync customers based on products purchased, order status, membership level, or subscription status.s
- Connects with popular form plugins to send leads to email lists after form submissions
- Supports custom field mapping and optional double opt-in for supported platforms
- Works with many email services, including Mailchimp, ActiveCampaign, HubSpot, Klaviyo, Brevo, and more
Best For
FuseWP is best for ecommerce store owners who want to automate email list management.
FuseWP Price
FuseWP premium plans offer ecommerce syncing, with pricing starting at $119 per year.
Final Thoughts on the Best WordPress Ecommerce Plugins
In this guide, we’ve looked at the best WordPress ecommerce plugins in 2026. However, there’s no single option that works for everyone. The right plugin depends on your business type, what you plan to sell, and how you want to manage your store. What works well for one store owner may not be the best choice for another.
If you’re focused on selling digital products like ebooks, memberships, online courses, or subscription-based content, ProfilePress is the best ecommerce plugin to use. It’s built with digital sales and user access control in mind, which makes it an excellent option for creators and online businesses selling gated content.
For businesses selling physical products, WooCommerce is a reliable option with the features needed to manage products, orders, and shipping.