Are you looking for the best WordPress email marketing plugins to choose from that will help you grow your list, send newsletters, and automate your email campaigns?
Email remains one of the most effective ways to engage your audience, with billions of messages sent and received daily. Whether you’re a blogger, an eCommerce store owner, or a growing business, the right WordPress email marketing plugin can make the difference between lost leads and loyal subscribers.
In this guide, we’ll cover why email marketing matters for your WordPress site, what to look for in an email marketing plugin, a comparison of the best WordPress email marketing plugins, and quick tips to grow your email list.
Table of Contents
Why Email Marketing Matters for Your WordPress Site
Email marketing boasts an ROI of up to 4,200%, meaning you could see $42 back in revenue for every dollar you spend. It’s the digital equivalent of planting seeds in a fertile garden: nurture them, and watch your business bloom.
Unlike social media platforms, where algorithms control visibility, email gives you direct access to your audience’s inbox. It’s personal, permission-based, and proven to drive engagement and conversions. Here’s why email marketing is important for WordPress users:
Build and Own Your Audience: With email, you’re not renting space on someone else’s platform—you’re building a list you own. This gives you long-term control over how you communicate with your subscribers.
Drive Consistent Traffic to Your Site: New blog post? Product launch? Limited-time offer? An email newsletter is a powerful way to consistently bring people back to your site.
Boost Sales and Conversions: Whether running WooCommerce or a membership site, targeted email campaigns can help you recover abandoned carts, upsell products, and convert leads into paying customers.
Automate Your Marketing: With the right WordPress email marketing plugin, you can set up automated campaigns that nurture leads, welcome new subscribers, and re-engage inactive users without doing it manually every time.
Stay Top of Mind: Regular emails keep your brand front and center, helping you build trust and stay connected with your audience.
Best WordPress Email Marketing Plugins
FuseWP
FuseWP is an excellent WordPress email marketing plugin that connects your website to top email marketing platforms and CRMs. It automatically subscribes users to your email list, saving you the hassle of manual list management or relying on complex third-party services like Zapier. FuseWP ensures that every new user, profile update, or membership change on your site reflects instantly in your email platform.
FuseWP integrates with popular eCommerce plugins like WooCommerce and Easy Digital Downloads, syncing customer data, order history, and purchase behavior with your email marketing or CRM platform. It also supports membership plugins (MemberPress, Paid Memberships Pro, ProfilePress, WooCommerce Memberships), form plugins (WPForms, Gravity Forms), and LMS tools (Tutor LMS, LearnDash, LifterLMS), enabling user segmentation for targeted email automation.
Unlike basic form-to-list connectors, FuseWP offers powerful automation options without needing code or external automation services. With premium features like double opt-in controls, custom field mapping, and bulk syncing, it’s built to scale with your marketing strategy.
FuseWP Features
Automatic User Subscription: FuseWP automatically adds new WordPress users to your email lists right after registering, based on their user roles.
Plugin Integrations: Sync users and leads to your CRM and email marketing service from various WordPress e-commerce, LMS, forms, and membership plugins. This synchronization is based on submitted forms, subscribed membership plans, purchased products, enrolled courses, and the statuses of memberships and subscriptions.
Real-time Profile Synchronization: Any changes to user profiles or email addresses are immediately reflected in your connected CRM and email marketing platforms.
Automatic Unsubscription: When a user account is deleted, FuseWP promptly removes them from your email lists to maintain clean and accurate records.
Bulk User Synchronization: FuseWP automatically syncs all existing WordPress users, memberships, and historical data to your CRM or email software.
Custom Field Mapping: FuseWP maps user profile information to specific custom fields in your CRM or email platform for more intelligent segmentation.
Double Opt-In Option: FuseWP allows you to enable double optin, ensuring users confirm their subscriptions before being added to your email or contact list.
FuseWP works seamlessly with various marketing services and CRM platforms, including Mailchimp, ActiveCampaign, Salesforce, Constant Contact, Campaign Monitor, AWeber, Zoho CRM, Zoho Campaigns, Kit (ConvertKit), Drip, Brevo (Sendinblue), HubSpot, MailerLite, Sendy, Klaviyo, Google Sheets, Keap (Infusionsoft), EmailOctopus, Flodesk, HighLevel, Omnisend, GetResponse, Mailjet, Encharge, FluentCRM, beehiiv.
Pricing: FuseWP offers three annual pricing plans: The Basic plan is $99/year for a single site. The Pro plan is $199/year and supports up to 3 sites. The Agency plan covers unlimited sites and costs $399/year for agencies or developers managing multiple projects.
MailOptin
MailOptin is an all-in-one email marketing and lead generation plugin for WordPress. It helps you grow your email list using popups and optin forms, while also making it easy to send automated or one-off email newsletters directly from your WordPress dashboard.
One of MailOptin’s strongest features is its pop-up and form builder. To capture emails, you can create lightbox popups, slide-ins, notification bars, sidebar widgets, and in-post forms. You also get advanced targeting and trigger options like scroll detection, exit intent, and page-level targeting to make your campaigns more effective.
For email campaigns, MailOptin lets you send automated newsletters whenever a new post is published or schedule digests daily, weekly, or monthly. You can also send targeted broadcasts and use segmentation to reach users based on their activity, product purchases, course enrollments, or memberships. It supports dozens of popular email platforms, including Mailchimp, ActiveCampaign, MailerLite, Brevo, and more.
MailOptin is beginner-friendly and designed to help WordPress site owners convert visitors into subscribers without hiring a developer or designer.
MailOptin Features
- New Post Notifications – Automatically send email alerts to subscribers whenever you publish new content.
- Email Digest – Compile and send scheduled roundups of your latest posts to keep your audience engaged.
- Newsletters – Create and send one-off or recurring newsletters directly from your WordPress dashboard.
- Supports emailing customers and users in WooCommerce, LearnDash, MemberPress, Paid Memberships Pro, Easy Digital Downloads, GiveWP, Restrict Content Pro, Tutor LMS, etc.
- Popup & optin form builder (lightbox, slide-ins, notification bar, widget, etc.)
- Supports sending emails to subscribers in CRM and email marketing platforms from WordPress.
- Exit-intent, time-on-site, scroll, and click-to-launch triggers
- Integrates with form plugins (WPForms, Gravity Forms, etc.)
- Shortcodes and template tags for email signup form placement
- Email alerts on new subscriber signups
Pricing: MailOptin offers a free Lite version on WordPress.org. For more advanced features, you’ll need to upgrade to the MailOptin Premium version, which starts at $99 per year for a single site. The Pro license costs $289 per year and covers three sites. The Agency package, which supports unlimited sites, is $499 annually.
ProfilePress
ProfilePress is a powerful WordPress plugin that goes beyond membership and user registration, it also excels in email marketing integration. With its Mailchimp and Campaign Monitor add-ons, ProfilePress allows you to grow and manage your email lists directly from your WordPress site. Whether users sign up, register, or make a purchase, you can automatically add them to your mailing lists without any manual effort.
This plugin gives you control over how subscribers are managed. You can map user registration fields to custom fields in Mailchimp or Campaign Monitor, segment subscribers into different lists or groups based on user roles or actions, and even enable double opt-in for compliance and better engagement. This flexibility makes ProfilePress a strong choice for WordPress users who want more from their email marketing setup.
It also supports eCommerce platforms like WooCommerce and LMS plugins like LearnDash, Sensei, Tutor, and LifterLMS, making it easy to grow your mailing lists based on user behavior across your website.
ProfilePress Features
Custom Registration & Login Forms: ProfilePress allows you to create beautiful, branded login and registration forms with custom fields to collect relevant subscriber data.
Email Notifications: With ProfilePress, you can send automated welcome emails, password reset messages, and custom notifications to users.
Spam Protection: ProfilePress has built-in support for reCAPTCHA to reduce spam signups.
Membership Functionality: ProfilePress includes powerful membership features, letting you lock content behind subscription tiers. This encourages users to subscribe to your email list in exchange for access to exclusive or premium content.
CRM Integration: With the Mailchimp and Campaign Monitor addons, you can seamlessly add users to your email lists during registration or checkout, helping you effortlessly grow your audience.
Pricing: To use the Mailchimp and Campaign Monitor addons, you’ll need the ProfilePress premium, which starts at $129 per year.
MailPoet
MailPoet is a great all-in-one email marketing plugin built specifically for WordPress users. It allows you to create, manage, and send newsletters directly from your WordPress dashboard. Whether you’re a blogger, online store owner, or small business, MailPoet simplifies email marketing by keeping everything in one place.
Its intuitive drag-and-drop editor makes it easy to design beautiful newsletters using pre-made responsive templates. You can schedule email campaigns, automate post notifications, and even set up welcome emails for new subscribers. For WooCommerce users, MailPoet offers features like abandoned cart emails, product-specific follow-ups, and customizable transactional emails.
MailPoet also offers its email-sending service, ensuring high deliverability rates and fast sending speeds, up to 50,000 emails per hour. With features like email authentication, bounce handling, and list segmentation, it boosts engagement and keeps your email list clean.
MailPoet Features
- Drag-and-drop email builder inside WordPress
- Pre-built and customizable templates
- Subscriber and list management within WordPress
- Newsletter scheduling and new post notifications
- Automated welcome emails and blog post updates
- Interest-based and behavioral segmentation
- Multiple form placement options: pop-up, slide-in, fixed bar, shortcode, and more
- WooCommerce email features: abandoned cart, first purchase, product-based emails
- Customize WooCommerce transactional emails
- Easy SPF and DKIM email authentication
Pricing: MailPoet offers four plans: the Starter plan, which is free; the Business plan at $10 per month; the Creator plan at $8 per month; and the Agency plan at $30 per month.
Brevo
Brevo is a versatile email marketing service with a powerful WordPress plugin. The plugin lets you create custom subscription forms and integrate them into your website effortlessly. The plugin also provides advanced segmentation options, allowing you to target specific audience segments for improved campaign effectiveness. From sending beautifully crafted newsletters to managing transactional emails, Brevo supports every aspect of your email marketing strategy.
One of Brevo’s standout features is its user-friendly, drag-and-drop email builder, making it simple for users of all experience levels to create visually appealing and responsive emails. Additionally, Brevo offers real-time statistics and detailed performance reports that give users insights into campaign metrics like open rates, click-through rates, and bounce rates. Brevo also excels at marketing automation, allowing you to set up automated workflows that integrate with your website.
Brevo Features
- Drag-and-Drop Email Builder with responsive templates
- Double Opt-In and email confirmation settings with template control
- Widgets & Shortcodes for easy form placement
- Advanced Contact List Management with folders, custom fields, and CSV imports
- Powerful Segmentation (e.g., filter contacts by age and engagement)
- Real-Time Analytics Dashboard (opens, clicks, bounce rates, etc.)
- Email Template Library for Transactional Messages
- Access to Brevo’s Online Dashboard for Workflow Management
Pricing: Brevo offers a free plan that supports up to 300 emails daily, making it a great starting point for small websites or bloggers. Paid plans begin at $8.08/month, which unlocks higher sending limits, advanced reporting, and automation features.
Icegram Express
Icegram Express is a highly rated WordPress plugin that combines simplicity with powerful features to help users build their email lists, send newsletters, and automate campaigns. It provides an easy-to-use interface for creating stunning newsletters, automating email sequences, and enhancing WooCommerce sales through cart recovery and targeted notifications.
Icegram Express includes opt-in forms, drag-and-drop email builders, and automation capabilities. It offers various customizable templates, allowing users to craft visually appealing emails for different occasions, from newsletters to special promotions.
Icegram Express Features
- Optin Forms: Capture subscribers through customizable popups, widgets, and inline forms.
- Advanced Automation: Automate email sequences, broadcasts, and autoresponders.
- WooCommerce Integration: Recover abandoned carts, send order notifications, and boost sales.
- Pre-Made Templates: Craft unlimited newsletters with responsive templates.
- Single or double opt-in for subscriber management.
- Real-Time Reporting: Track open rates, click-through rates, and unsubscribe metrics.
- Customizable Email Design: WYSIWYG editor or custom HTML options for design flexibility.
- Third-Party Integrations: Works with popular form plugins and SMTP services.
- Unlimited Contact Storage: Import, export, and store contacts easily.
Pricing: Icegram Express offers a free version with essential features for basic email marketing needs. For users who require more advanced automation workflows and additional features, Icegram Express Pro starts at $129 per year.
Mailchimp
Mailchimp for WordPress makes it simple to connect your WordPress site with your Mailchimp account and start collecting subscribers immediately. Whether you’re just starting or looking for a more seamless way to grow your list, this plugin helps you build attractive and straightforward Mailchimp email signup forms.
The plugin works with popular WordPress plugins like Contact Form 7, WooCommerce, WPForms, and more. Add newsletter opt-in checkboxes to comment forms, registration pages, or your online store checkout.
This plugin is designed for both beginners and developers. It features built-in styling controls, translation support, and ready-to-use hooks.
Mailchimp for WordPress Features
- Quick and easy connection to your Mailchimp account
- Create simple and mobile-optimized sign-up forms
- Integrates with many WordPress plugins, including Contact Form 7, WPForms, WooCommerce, and more
- WordPress native comment & registration forms
- Option to use native HTML or existing form plugins
- WooCommerce purchase tracking with the premium version
Pricing: It offers a free version with essential features for basic email marketing needs. The premium version starts at $99 per year for users requiring more features.
Newsletter Plugin
Newsletter Plugin is one of the best WordPress email marketing plugins built specifically for WordPress. It’s perfect for bloggers, marketers, and small businesses that want a hassle-free way to grow their email list, create campaigns, and track results—all from their WordPress dashboard, with an easy setup and intuitive interface.
This plugin allows you to build unlimited subscriber lists and create forms that blend seamlessly into your site. It supports advanced segmentation, custom fields, and subscriber management features like import/export, list cleanup, and classification.
The plugin is also highly extensible. With free and premium add-ons, you can automate newsletters, send content updates, integrate with WooCommerce, enable popups, and connect forms from Contact Form 7, WPForms, Ninja Forms, and more.
Newsletter Features
- Unlimited subscribers and newsletters
- Multiple form types: popup, widget, shortcode, post-injected, HTML
- Drag-and-drop newsletter composer with responsive design
- Click and open rate tracking
- Advanced list segmentation and targeting
- Supports custom fields and list management
- WordPress registration and comment form integration
- Compatible with SMTP plugins and external services like Amazon SES
- Automation features for blog post digests and email sequences
- WooCommerce integration for subscriber sync and product emails
- Integration support for most major WordPress forms and membership plugins
- Multilingual support with WPML, TranslatePress, and Polylang
- One-click unsubscribe feature
Pricing: Newsletter Plugin is free and includes all essential features to build and manage your email list. You can opt for the paid plan for more advanced capabilities, which starts at $69/year.
Mailster
Mailster is a WordPress newsletter plugin that enables users to create, send, and track emails directly from their WordPress dashboard. It offers automation, customizable templates, detailed analytics, and seamless integration with various email providers, making it a powerful tool for managing email marketing campaigns within WordPress.
Mailster is a premium-only plugin without a free version, offering a variety of features not typically available in free alternatives. You can integrate with providers like Amazon SES or Mailgun for better deliverability and to minimize spam issues.
If you’re looking for a powerful yet simple solution with an intuitive email editor. In that case, Mailster is a great pick, primarily if you’re focused on sending newsletters rather than managing complex campaigns.
Mailster Features
- Send latest posts, products, or custom post types via email
- Automated welcome emails and birthday campaigns
- Follow-up and drip campaigns
- RSS email campaign support
- Access to email campaign precheck
- Integrates with popular WordPress plugins
- Easy data import from existing sources
- Works with any email provider (e.g., Amazon SES, Mailgun)
- Time zone–based email delivery
Pricing: Mailster is a premium-only plugin, starting at $69 per year.
HubSpot
HubSpot is an excellent email marketing service with a powerful WordPress plugin that combines email marketing, CRM, live chat, forms, popups, and analytics—all in one place. It makes it easy to connect with your audience, capture leads, and nurture them with email campaigns.
HubSpot’s plugin is perfect for those who want deeper insights into customer behavior and want to manage every interaction with leads or customers from one dashboard. From automated emails and pre-built templates to A/B testing and performance tracking, HubSpot helps optimize your campaigns and grow your contact list. The drag-and-drop email editor lets you build eye-catching campaigns in minutes, while automation and segmentation ensure you send the right message at the right time.
You’ll also get live chat and chatbot options to engage visitors in real-time, analytics dashboards to track performance, and integration with 1,000+ apps like WooCommerce, Stripe, Mailchimp, Canva, Elementor, and more.
HubSpot WordPress Plugin Features
- Email newsletter builder with 20+ free templates
- Drag-and-drop editor and custom design tools
- Email automation and scheduling
- A/B testing for subject lines and email content
- Built-in CRM to manage contacts and track activity
- Live chat and chatbot options with Slack & mobile app integration
- Advanced analytics and campaign reports
- Lead generation forms and popups
- Real-time visitor tracking and behavior insights
Pricing: HubSpot is free to use, including access to its CRM, email marketing, live chat, and forms. For businesses that need more advanced automation, detailed analytics, and additional features, premium plans start at $15/month.
Conclusion on The Best WordPress Email Marketing Plugin
Email marketing is a powerful way to connect with your audience, build lasting relationships, and drive real results. Whether you’re sharing content, promoting products, or nurturing leads, having the right WordPress email marketing plugin can make all the difference in how effectively you grow and engage your list.
Throughout this guide, we’ve looked at some of the best WordPress email marketing plugins available today, each with its strengths.
For an all-in-one solution to grow your list and engage subscribers with popups, email automation, and newsletters, MailOptin is ideal. It helps convert visitors into subscribers using beautiful optin forms and allows targeted email follow-ups directly from your WordPress dashboard.
If your priority is automating user synchronization across eCommerce, forms, and membership plugins in WordPress with your CRM, FuseWP is the best choice. It automatically subscribes users based on roles and purchases, eliminating the need for manual list management.
And if you’re looking to combine email list building with user registration, custom forms, content restriction, and full membership site functionality, ProfilePress is the best pick. With built-in integrations for Mailchimp and Campaign Monitor, plus advanced user and payment features, it’s perfect for creators and site owners who want more control over user engagement and email growth from one place.