Do you want to discover which digital products are selling the most in 2025?
As more people turn to the internet for learning, entertainment, and solutions, the demand for digital products continues to grow. From eBooks and online courses to software, templates, and memberships, digital products offer low overhead, high margins, and unlimited scalability.
Whether you’re a creator, entrepreneur, or freelancer, selling digital products is one of the most accessible and profitable ways to make money online, without dealing with inventory, shipping, or physical logistics.
In this guide, you’ll learn what digital products are, why they’re worth selling, the top-selling digital products in 2025, and a roadmap for launching your first digital product.
Table of Contents
What Are Digital Products?
Digital products are goods created, sold, and delivered entirely online—no shipping, manufacturing, or physical storage required. They are available in downloadable or streamable formats and can be accessed instantly after purchase.
Popular examples include ebooks, online courses, software, templates, music, graphics, or even access to exclusive content. This also includes newer formats, such as NFTs (non-fungible tokens), AI-generated content, and virtual goods sold within video games or metaverse platforms.
What makes digital products appealing to both creators and customers is their simplicity and scalability. Creators can build a product once and sell it repeatedly, while customers enjoy instant delivery, often at a lower cost than physical alternatives.
Why Sell Digital Products?
Selling digital products offers several advantages, such as:
Low Startup Costs: Unlike physical goods, digital products don’t require manufacturing, shipping, or inventory. That means you can start selling with very little upfront investment. In many cases, all you need is your laptop, an internet connection, and a bit of creativity. It’s one of the most affordable ways to start an online business.
Unlimited Scalability: With digital products, you create once and sell forever. There’s no limit to how many copies you can sell; whether it’s 10 or 10,000, the effort to deliver remains the same. This makes it incredibly scalable. As your audience or customer base grows, your earnings can increase without requiring additional work.
Passive Income Potential: One of the biggest perks of selling digital products is the opportunity for passive income. Once your product is created and listed on your platform of choice, it can continue generating sales while you sleep. With the proper marketing and automation, digital products can provide long-term revenue with minimal ongoing effort.
Global Reach: Digital products know no borders. Whether your customer is in New York, Lagos, or Tokyo, they can access your product instantly. This global reach opens up a much larger market than traditional local or physical businesses.
Flexibility & Freedom: Selling digital products gives you the freedom to work from anywhere and set your schedule. You’re not tied to managing a warehouse or handling customer logistics. You can easily update your product, launch new ones quickly, and pivot your business when needed.
Wide Range of Product Options: From ebooks and templates to online courses and AI-generated tools, there’s a digital product for almost every niche or skill set. Whether you’re a teacher, designer, developer, marketer, or hobbyist, you can turn your knowledge or passion into a product people are willing to pay for.
High Profit Margins: Since the cost of producing and delivering digital goods is relatively low, profit margins are often significantly higher than those for physical products. Aside from platform fees or money spent on advertising, most of your earnings stay in your pocket.
12 Top Selling Digital Products in 2025
Now that you understand what digital products are and why they’re worth selling, let’s explore the top 12 digital products dominating the market in 2025. These products offer strong demand, low overhead, and high earning potential, making them excellent choices for creators, entrepreneurs, and online businesses.
1. Online Courses
Online courses are leading the pack as one of the top-selling digital products in 2025, and their growth shows no sign of slowing down. With the e-learning industry projected to reach $848 billion by 2030, more people are turning to online education for flexible, affordable, and accessible learning opportunities.
From mastering coding and digital marketing to acquiring creative skills such as photography, drawing, or music production, there’s a strong demand for courses in both professional and hobbyist niches. The rise of remote work and the gig economy has further fueled this trend, as individuals continually seek to enhance their skills or transition into new careers.
Tips for Selling Online Courses
Choose a niche with demand: Instead of going broad, focus on a specific problem or audience. For example, “SEO for small business owners” or “Watercolor painting for beginners.”
Invest in quality: Use good audio, video, and visuals. Clear, well-structured lessons improve student satisfaction and reduce refunds.
Use the right platform: Sell courses on platforms like Teachable, Thinkific, or directly from your WordPress site using membership plugins like ProfilePress.
Promote with lead magnets: Offer free mini-courses or guides to attract email subscribers and warm them up for your full course.
People are more willing than ever to pay for valuable knowledge they can consume at their own pace. If you have experience, expertise, or even just a unique way of teaching something, turning it into an online course could be your most rewarding digital product yet.
Bonus: FuseWP integrates with popular course and LMS plugins like Tutor LMS, LearnDash, and LifterLMS, so students who enroll in your courses are automatically synced and subscribed to your email marketing and CRM software.
2. Ebooks & Digital Guides
Ebooks and digital guides remain among the top-selling digital products in 2025 because they are easy to create, cost-effective to distribute, and offer instant value to readers. From how-to guides and educational material to inspirational content and storytelling, ebooks can be customized to virtually any niche or audience.
Tips for Creating and Selling Ebooks & Guides
Focus on solving a problem: Readers are more likely to buy guides that help them overcome specific challenges, like “How to Start a Keto Diet” or “Instagram Marketing for Handmade Sellers.”
Keep it well-designed: A clean layout with appealing fonts, images, and clickable links adds professionalism and readability.
Choose the right format: Offer PDF versions for easy downloads, but also consider publishing on Kindle or EPUB for a broader reach.
Bundle with other products: Pair an ebook with a workbook, checklist, or mini-course for increased value and higher pricing.
3. Printables
Printables are digital files that customers can download and print themselves, and they remain top-selling digital products in 2025. These could be planners, calendars, budgeting sheets, to-do lists, fitness trackers, meal planners, wedding templates, kids’ activity sheets, and more.
The appeal of printables lies in their convenience, versatility, and affordability. Buyers love them because they get instant access to beautifully designed resources that help them stay organized, save time, or engage in fun activities. Sellers love them because they’re relatively easy to create and can be sold repeatedly without additional inventory or effort.
Tips for Selling Printables
Choose a niche: Focus on a specific audience, such as moms, students, teachers, or business owners.
Design with quality: Use Canva or Adobe Illustrator to create clean, professional-looking files.
Offer bundles: Group similar printables together for more value and higher pricing.
Promote with Pinterest: Pinterest is a powerful traffic source for printables, particularly in niches such as organization, parenting, and wellness.
4. Website Themes & Templates
Website themes and templates remain one of the most in-demand digital products in 2025. As more individuals and businesses build their online presence, there’s a growing need for ready-made designs that save time and effort without compromising on aesthetics or functionality.
These digital assets provide users with pre-designed layouts for websites, landing pages, blogs, portfolios, online stores, and more. Whether it’s for WordPress, Shopify, Wix, Webflow, or HTML/CSS, people are actively seeking templates that align with their brand and purpose.
One major reason for their popularity is that they can be used without requiring coding skills. Entrepreneurs, creatives, and small business owners can quickly launch professional-looking websites by purchasing and customizing a template that fits their niche, whether it’s fashion, fitness, education, or real estate.
Tips for Selling Website Themes & Templates
Focus on specific industries or niches: Templates made for real estate agents, coaches, restaurants, or consultants tend to attract more buyers.
Ensure responsiveness and mobile-friendliness: Most users access websites on their phones, so your templates should perform well on all screen sizes.
Include clear documentation: Buyers appreciate guidance on how to install and customize their purchase.
Regular updates: Keeping your themes compatible with the latest platform changes builds trust and drives repeat sales.
Showcase demos: Set up live previews that allow potential buyers to explore how the design looks and functions.
If you have an eye for design or development skills, selling website templates is a highly profitable way to earn recurring income while helping others launch their digital projects.
5. Software & SaaS
Software and SaaS (Software as a Service) products continue to dominate the digital marketplace. Businesses and individuals alike rely on digital solutions for daily operations, from managing projects and automating marketing to editing videos and securing data. This demand creates a massive opportunity for developers and entrepreneurs who can offer value through practical, well-built software.
What makes software and SaaS products different from other digital items is their recurring income potential. With subscription models becoming the norm, you can generate predictable monthly or yearly revenue while consistently improving and expanding your product.
Whether it’s a productivity app, invoicing software, fitness tracker, or a solution for a particular industry challenge, there’s room for innovation and niche offerings.
Tips for Creating and Selling Software & SaaS
Identify a specific problem to solve: The most successful software products address a particular pain point better than existing options.
Focus on ease of use: Your product should be intuitive enough for users to get started without needing to read a manual.
Start with a Minimum Viable Product (MVP): Launch with essential features first, then build based on user feedback.
Provide excellent customer support: Prompt responses and helpful onboarding make a big difference in user retention.
Offer a free trial or freemium model: This allows potential customers to experience the benefits before committing to a purchase.
6. Memberships & Subscription Communities
Memberships and subscription-based communities continue to thrive in 2025 because people crave ongoing value, support, and connection around topics they care about. Rather than a one-time purchase, buyers subscribe for regular access to content, live sessions, community forums, exclusive resources, or mentorship.
These types of digital products work well across a wide range of niches, including fitness, parenting, finance, career development, creative arts, or even mindfulness. By delivering consistent value over time, creators not only build trust but also generate recurring income.
A significant appeal of membership is the sense of belonging it creates. Members often stick around not just for the content, but for the community experience —the shared goals, feedback, accountability, and inspiration they derive from being part of a group.
Tips for Launching a Successful Membership or Subscription Community
Start with a clear offer: Let potential members know exactly what they’ll gain each month, whether it’s new training, exclusive discussions, or live Q&A sessions.
Keep content regular and engaging: When members know they can expect fresh content, such as weekly videos, monthly challenges, or live sessions, they’re more likely to stay involved and look forward to what’s coming next.
Foster interaction: Encourage comments, host live meetups or webinars, and spotlight member wins to strengthen engagement.
Don’t overcomplicate things: You don’t need a massive library at launch. Start small and grow based on member feedback.
Choose the right platform: Use platforms like WordPress (with plugins like ProfilePress) to manage access and deliver content.
7. Digital Art & Graphics
Digital art and graphics remain in high demand in 2025, driven by content creators, marketers, entrepreneurs, educators, and developers who continually require fresh visuals for their projects. From logo designs and social media graphics to stock illustrations, icons, and character art, there’s a thriving market for original visual content.
What makes digital art so appealing is its versatility. Artists can create their work once and sell it repeatedly through marketplaces like Creative Market, Etsy, or even their own websites. With the rise of platforms like Canva, Procreate, and Adobe Illustrator, creating high-quality visuals is more accessible than ever.
Whether you’re a seasoned illustrator or just getting started, focusing on a specific niche, such as wedding invitations, Twitch emotes, or business branding kits, can help you attract the right audience.
Tips for Selling Digital Art & Graphics
Focus on quality and uniqueness: Generic graphics are everywhere; what sells is content that feels distinctive and well-crafted.
Bundle your designs: Offer collections or themed sets, such as a complete branding kit or a seasonal pack, which add more perceived value.
Stay updated on trends: Keep an eye on what’s popular in design (like bold fonts, gradients, or Y2K aesthetics) and adapt accordingly.
Offer editable formats: Templates that users can customize (like PSD, AI, or Canva files) are more attractive than static images alone.
As more businesses and creators seek polished digital assets, selling your artwork and graphics online remains a profitable digital product opportunity.
8. Plugins & Add-ons
Plugins and add-ons continue to be high-performing digital products, particularly as more businesses, developers, and content creators rely on platforms like WordPress, Shopify, Figma, and various web browsers. These small software components enhance functionality, improve user experience, and help users do more without switching platforms.
From SEO enhancements and payment integrations to design customizers and productivity boosters, there is a growing demand for solutions that fill a gap or solve a specific problem. For example, a WordPress plugin that improves site speed or a Shopify add-on that automates customer reviews can attract consistent buyers.
Selling plugins and add-ons offers long-term revenue potential, primarily through one-time purchases and licensing, or via ongoing subscription models for updates and support.
Tips for Selling Plugins & Add-ons
Solve a real problem: The most successful plugins address clear pain points, whether it’s making a task faster, improving a workflow, or adding functionality people genuinely need.
Make it user-friendly: Regardless of a plugin’s power, ease of use is crucial. Clear interfaces and helpful documentation make a big difference.
Provide regular updates: Stay compatible with platform updates and fix bugs quickly. This builds trust and ensures your product stays relevant.
Offer solid support: Timely and helpful responses to user questions can turn first-time buyers into long-term customers.
As the digital ecosystem expands, so does the demand for add-ons that enable users to maximize their experience on their favorite platforms. If you can build something useful, stable, and well-supported, plugins and add-ons can be one of the most rewarding digital products to sell.
9. Music, Beats & Audio Files
Music and audio content have carved out a profitable niche in the digital marketplace. From background music for YouTube videos and podcasts to royalty-free sound effects and original beats for music artists, audio files continue to sell well across multiple platforms.
One major reason for their popularity is demand from content creators. As video content, social media, podcasts, and online ads continue to grow in popularity, so does the demand for high-quality audio. Brands and individuals constantly seek unique sounds to set their content apart, whether that’s intro jingles, ambient soundscapes, or hip-hop beats.
Popular digital audio products include:
- Instrumental beats for musicians and vocalists
- Background scores for filmmakers and vloggers
- Sound effects for games, apps, or videos
- Meditation music and ambient tracks
- Voiceover samples for commercials or trailers
Tips for Selling Music and Audio Files
Tag and categorize well: Make your audio easy to find by using clear titles, relevant tags, and accurate descriptions.
Offer different licenses: Sell personal-use and commercial-use rights separately to meet a broader range of customer needs.
Bundle your work: Offer packs of loops, beats, or effects as bundles. This adds value and increases your chances of selling more.
Use preview snippets: Allow potential buyers to hear a watermarked version of your audio before purchase.
Whether you’re a music producer, audio engineer, or just someone with a good ear, there’s a real opportunity to earn from digital sound products. As long as there’s content being created, there will be demand for original, high-quality audio.
10. Mobile Apps
Mobile apps remain a strong category of digital products, thanks to the ever-growing number of smartphone users worldwide. From fitness trackers and language learning apps to budgeting apps and productivity aids, mobile apps offer practical value and daily convenience, making them highly marketable.
One of the biggest advantages of selling apps is their ability to serve specific user needs. Whether you’re solving a problem, offering entertainment, or making a process more efficient, well-designed apps tend to gain traction quickly, especially when they’re intuitive and provide a smooth user experience.
Tips for Creating and Selling Mobile Apps
Start with a clear idea: Focus on one core function that solves a real problem. Keep it lean at launch and improve based on feedback.
Test thoroughly before launch: Ensure your app runs smoothly on various devices and operating systems.
Use a freemium model: Offer basic features for free and reserve advanced ones for paying users. This encourages adoption while still generating revenue.
Invest in user interface and experience: A clean design and intuitive layout will keep users engaged and more likely to leave positive reviews.
Market consistently: Use social media, app review sites, and app store optimization (ASO) to boost visibility.
Listen to users: Regular updates, quick responses to issues, and attention to user reviews help build trust and loyalty.
11. AI Prompts & Workflows
As AI becomes more embedded in daily life and work, so does the demand for ready-made prompts and workflows that help people use these technologies effectively. This has opened up a fast-growing niche in the digital product space, selling AI prompts, prompt packs, and task-based workflows that save time and spark better results.
Creators, marketers, freelancers, and business owners are all seeking ways to maximize the value they derive from AI platforms like ChatGPT, Midjourney, Notion AI, and others. Instead of starting from scratch, they want proven prompts that produce consistent outcomes, whether it’s drafting emails, generating images, writing code, or automating content ideas.
Types of AI prompts and workflows you can sell include:
- Content writing prompts for blogs, newsletters, and social media
- Sales and marketing copy templates
- Customer service scripts and chatbot flows
- Visual art prompts for Midjourney or DALL·E
- Business automation workflows using AI assistants
- Research or brainstorming workflows for niche industries
Tips for Creating and Selling AI Prompts
Focus on results: Your prompts should be specific, repeatable, and deliver value without requiring users to make many adjustments.
Bundle by outcome or profession: Offer prompt packs for specific roles (e.g., real estate agents, coaches, marketers) or goals (e.g., lead generation, SEO, productivity).
Test thoroughly: Make sure the prompts actually work as intended. Show example outputs to boost buyer confidence.
Include usage instructions: Provide clear guidance on how to use the prompts or integrate them into workflows. This helps people get results faster.
Offer updates: AI platforms change frequently, so regular updates can make your product more valuable and give buyers a reason to return.
12. Digital Services
Digital services are one of the most accessible and flexible types of digital products you can offer. Instead of selling a physical item or downloadable file, you’re offering your time, expertise, or creativity in a service format, delivered entirely online. Think of services like graphic design, copywriting, social media management, video editing, SEO audits, virtual assistance, online tutoring, voiceovers, and more.
What makes digital services especially appealing is that they often require little to no upfront investment beyond your skills and experience. Additionally, you can package your offerings in various ways, including one-time projects, recurring retainers, or fixed-price service bundles.
For example, a brand strategist might sell a $500 “Brand Clarity Session,” or a video editor might offer a recurring monthly package that includes 10 edited videos. These are digital products, even though there’s a human-powered service behind them.
Tips for Selling Digital Services Effectively
Niche down: The more specific your service, the easier it is to attract the right clients. For instance, instead of offering “graphic design,” offer “YouTube thumbnail design for fitness creators.”
Productize your service: Create fixed packages with clear deliverables and pricing so clients know exactly what they’re getting.
Create a landing page: Describe your service, include testimonials or case studies, and make it easy for people to book or contact you.
Use automation where possible: Set up a workflow for onboarding new clients, collecting payments, or gathering project requirements using forms and scheduling systems.
Focus on recurring revenue: Convert one-off services into monthly retainers or memberships whenever possible, such as ongoing content creation or maintenance work.
How to Start Selling Digital Products
Now that you know about the 12 top-selling digital products, you might be wondering: how do I begin?
Let’s walk through how to get started:
1. Choose What to Sell
Start by identifying your strengths, interests, and the problems you can solve for others. Look at the types of digital products already covered above: eBooks, templates, music, plugins, courses, etc., and ask:
- What am I skilled at creating?
- What do people frequently ask me for?
- What’s missing in my niche or industry?
Aim to solve a real need. For instance, a social media manager could sell caption templates or scheduling workflows, while a musician could create and sell sample packs or beats.
2. Validate Your Idea
Before investing time in creating your product, ensure there’s demand. A few quick ways to validate:
- Ask your audience or email list what they’d pay for.
- Look at bestsellers on platforms like Etsy, Gumroad, or Creative Market.
- Search forums or communities to see what people are struggling with in your niche.
Even offering a free version to gauge interest can give you valuable feedback.
3. Create the Digital Product
To do this, use software you’re comfortable with to design, write, record, or code your product. Focus on quality, ease of use, and clear instructions. If it’s a template, make it editable. If it’s a course, keep it structured and beginner-friendly.
Tips:
- Use real-world examples to improve usefulness.
- Add a bonus, checklist, or guide to increase perceived value.
- Optimize your product for mobile devices or other platforms, if applicable.
4. Set Up a Platform to Sell
Once you’ve created your digital product, the next step is to choose a platform where people can find it, learn about it, and make a purchase. There are several routes you can take, including:
Build your website: This gives you complete control over your branding, customer relationships, pricing, and product delivery. Platforms like WordPress, paired with a plugin such as ProfilePress, make this option both powerful and flexible.
Marketplaces: If you want to get up and running quickly, you can list your product on platforms like Gumroad, Sellfy, Etsy, or Creative Market. These platforms bring built-in traffic but often charge transaction fees and offer limited customization.
While third-party platforms can help you get started quickly, building your website is the best long-term strategy. It allows you to grow an email list, build authority, and avoid unnecessary fees or platform restrictions.
We recommend using WordPress paired with ProfilePress to create your digital storefront. It’s user-friendly and ideal for selling a wide range of products, from eBooks to memberships and online courses.
Benefits of Using ProfilePress
Here are some of the benefits of using ProfilePress:
Simple Digital Product Setup: ProfilePress enables you to easily create, manage, and sell digital products, including eBooks, courses, templates, and software. You can set pricing, restrict access to paying customers, and even offer one-time or recurring payment options, all from your WordPress dashboard.
Membership & Subscription Features: ProfilePress allows you to create free and paid membership plans, manage user access, and restrict content based on membership level. It’s perfect for selling courses, exclusive downloads, or gated content.
Custom Registration & Checkout Forms: With ProfilePress, you can customize your registration and checkout process to match your brand. ProfilePress allows you to design forms with additional fields and branding without needing to write any code. This ensures a smooth onboarding experience for your customers, which helps reduce friction and increase conversions.
Payment Integration: ProfilePress integrates seamlessly with popular payment gateways, including Stripe, PayPal, RazorPay, Mollie, and Paystack, allowing for easy acceptance of payments globally or locally. You can offer flexible pricing options, including one-time payments, recurring subscriptions, or even free trials, to attract new customers.
Content Protection & Access Control: With ProfilePress, you can lock content behind paywalls, control which users see which content, and even set up drip content schedules. This is especially helpful for course creators or anyone offering multi-part digital products.
User Management: ProfilePress enables you to track sign-ups, manage user roles, view subscription statuses, and handle renewals or cancellations directly from your WordPress admin and frontend.
Other benefits of using ProfilePress include an intuitive analytics dashboard, automated product delivery, and powerful access management features. ProfilePress also integrates seamlessly with popular Learning Management Systems (LMS) such as Tutor LMS, LearnDash, LifterLMS, and Sensei LMS, making it an excellent choice for selling online courses and educational content.
In addition to digital downloads and memberships, you can also sell other content formats, such as podcasts, PDFs, and more, providing you with the flexibility to monetize various types of digital products.
5. Price It Right
Set a price that reflects the value of your product while remaining accessible to your target audience. Research competitors and consider offering tiered pricing, for example:
- $29 for a starter pack
- $49 for the full version
- $79 for an extended license or bonus content
Include any future updates in your pricing plan if you plan to improve or expand the product later.
6. Promote and Sell
This is where your digital product begins to gain traction. Here are some effective promotion strategies:
- Build an email list by offering a free lead magnet (like a sample, checklist, or mini course). It’s a great way to attract and nurture potential buyers.
- Leverage social media platforms like TikTok, Instagram, and Twitter to showcase your product, share valuable tips, or engage with your audience.
- Partner with influencers or affiliates who already have the trust of your target market and can help amplify your reach.
- Use SEO to drive long-term organic traffic to your website or landing page by targeting keywords related to your product.
- Run paid ads (on Google, Facebook, or Instagram) once you’ve validated your product and want to scale up.
Whatever strategy you choose, ensure that your messaging conveys the value of your product. Focus on how it solves a problem, saves time, or improves your customer’s life.
Conclusion
Selling digital products is one of the most scalable and rewarding ways to earn income online. Whether you’re offering ebooks, courses, software, or memberships, the opportunities are virtually endless.
You don’t need to be a tech expert to succeed. Start by identifying your skills, interests, and the needs of your audience. Focus on high-demand digital products to build a profitable and sustainable business.
With WordPress and a powerful plugin like ProfilePress, you can easily create a professional digital storefront, automate product delivery, manage access, and even integrate with top LMS platforms.
The hardest part is getting started. But once you do, you’ll discover just how profitable selling digital products with ProfilePress can be.