Do you want to sync WordPress users with your Mailchimp email list or audience?
Synchronizing WordPress users with Mailchimp is essential for maintaining an updated email list. By integrating the two platforms, you can:
Automate your email marketing: Syncing allows you to automate adding users to your Mailchimp email lists. As new users sign up on your WordPress website, they will be automatically added to your Mailchimp audience, ensuring they receive your newsletters, updates, and targeted campaigns.
Personalize your email content: With synced user data, you gain valuable insights into subscribers’ interests, preferences, and behavior. This information empowers you to create personalized email campaigns that resonate with your audience, increasing engagement and conversion rates.
Reduce manual data entry: Syncing eliminates the need for manual data entry, saving you time and reducing the risk of human error. As your WordPress user base grows, automating the process becomes essential to maintaining an efficient email marketing strategy.
In this guide, I’ll show you how to subscribe WordPress users to your Mailchimp audiences or email lists when they sign up or register on your site using the FuseWP plugin.
FuseWP allows for real-time synchronization of user information between your WordPress site and Mailchimp, ensuring that any changes to a user’s email address, name, or profile details are reflected accurately in your mailing list. Furthermore, if a user is deleted from your WordPress site, FuseWP automatically unsubscribes them from your Mailchimp list.
In this article, we’ll guide you through the installation, setup, configuration, and benefits of using FuseWP for syncing WordPress users with Mailchimp.
Installation and Setup
To get started, firstly, ensure you’ve purchased a copy of FuseWP and follow these steps to install and activate the FuseWP plugin on your WordPress site:
Then, log in to your website’s dashboard and navigate to Plugins>>Add New.
Upload the FuseWP plugin that was emailed to you after purchase, or you can download it from your account dashboard.
Once the installation is complete, click “Activate” to activate the plugin.
After activating the FuseWP plugin, you’ll need to connect your Mailchimp account and configure the synchronization settings.
To do this, hover on the FuseWP icon on the left sidebar and click Settings, then General.
Under the integrations section, click on the Configure button under Mailchimp. This will pop open the connection page
Click on the “Connect to Mailchimp” button.
This will take you to the Mailchimp website to log in and authorize the connection.
Once you log in, click the “Allow” button to authorize the connection. Once connected, you can customize the synchronization rules according to your requirements.
Sync WordPress Users with Mailchimp
FuseWP simplifies synchronizing user information between your WordPress site and Mailchimp.
Go to FuseWP >> Sync and click the Add New button.
Select “User Roles” as the source.
In the Destinations meta box, you can set up the various user roles and their respective list in Mailchimp.
For example, the screenshot below adds all users with the “Subscriber” role to the “Test List” audience in Mailchimp immediately after registration.
You can also set up sync for every other user role as you deem fit.
FuseWP also has an option for mapping custom fields to your Mailchimp attributes. This feature lets you map user data to your custom fields and specify tags to assign users.
Double Optin Setting
Double opt-in is a process where users confirm their subscription to an email list by responding to a verification email, providing an extra layer of consent, and ensuring a higher-quality subscriber base.
FuseWP supports enabling the double opt-in setting for Mailchimp. To do that, navigate to FuseWP >> Settings>>General.
Scroll to the MailChimp settings section and toggle ON/OFF the setting.
By automating the synchronization process, FuseWP eliminates the need for manual data exports and imports while ensuring that your mailing list remains accurate and current.
With real-time synchronization and automatic unsubscription handling, FuseWP streamlines your email marketing efforts.